Page 19 - CUST SVC TEXTBOOK 2020

Examples:

A food wholesaler buys fish cakes in big amounts from the manufacturer, re-packages them
into smaller quantities to sell to supermarkets

Manufacturer Wholesaler Retailer Consumer
Produces fish Buys fish cakes Sells small Buys fish cakes
cakes in big in large packages of from
amounts quantities/bulk fish cakes in supermarkets
supermarkets

A restaurant owner buys vegetables from a wholesaler in bulk, Kitchen staff clean and prepare
the vegetables, cook them in small amounts and Food and Beverage Service staff sell dishes
containing the vegetables to guests.

Restaurant Chefs Food & Guests
Owner Clean, prepare Beverage Buy dishes
Buys and cook Service Staff containing
vegetables in vegetables Sell dishes vegetables in
big amounts containing restaurant
vegetables
fish cakes in
supermarkets

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