Page 10 - 201902 SCA February 2019 Volume 56 Number 1

The GLoBAL Panorama

DSM launches new Hybrane resin Norbin 66 features an easy-to-mix, spray and
DSM has launched a new Hybrane product – blend waterborne basecoat. It has superior
TM
Hybrane CY235 – which will drive standards in hiding and drying characteristics that help to
the ACE, general industrial and car refinish metal reduce energy consumption and material waste.
coating industries by enabling enhanced coatings These features lead to shorter application times
performance, higher throughput and reduced and increased productivity, resulting in higher
energy consumption. customer satisfaction.
Based on DSM’s proprietary technology, this Subsequent to its recent Chinese launch, BASF
new product leverages the high functionality plans to introduce Norbin 66 to other Asian markets. n
of the Hybrane molecular structure to deliver
unprecedented performance standards. Unlike other STUDIES AND SURVEYS
high-solid acrylic resins, which typically require
forced drying conditions at 60°C for 30 minutes, New study on the European paint market
Hybrane CY235 only requires a curing temperature Ceresana has analyzed the European market for
of 40°C, thus it can deliver energy savings of up to paints and coatings for the third time. In 2017, almost
48% compared to standard alternatives. nine million tonnes of these products were applied.
In addition, because of the faster drying In the current study, all information on demand,
possibilities, the resin shortens the spray booth production, import, and export for the period from
cycle time by 20%. Under typical workshop 2009 to 2025 is indicated in tonnes – the revenues in
conditions, for example, car refinishers can paint two the currencies US dollar and euros.
extra jobs every day, driving throughput. Crucially, Architectural paints constitute the largest segment
these operational benefits in no way compromise of the paints and coatings market. Residential
the performance of Hybrane CY235, which delivers construction brings with it rising demand for façade
excellent hardness, a high-quality appearance with and interior wall paints, yet, large commercial
distinctiveness of image, and high reactivity without construction and infrastructure projects provide
compromising on pot life. for a positive development of revenues. Market
Ap Heijenk, Industry Manager, Industrial Metal & researchers at Ceresana forecast that about 58%
Plastic DSM said, “We will continue to develop our of all paints and coatings will be employed in
Hybrane proposition in line with market demands. the construction industry by 2025. Applications
In particular, we will channel our development for industrial goods are directly affected by the
efforts to deliver Hybrane products for an even economic situations in individual countries. In
wider range of industries and also extending the this segment, Ceresana expects that growth in
application to different substrates like plastic and the European demand for paints and coatings will
wood. We’re confident that our Hybrane technology average 1.4% per year.
will open up new coating horizons in terms of Another important application is the transportation
sustainability and processability.” n segment. This segment is characterised by several
innovations such as finishes offering thermal
PAINTS & CoATINGS insulation or self-healing effects. Production and
upstream manufacturing processes are being
BASF targets Asian refinish sector relocated from Western European to Eastern
BASF has recently introduced in China a new European countries, due to more favourable general
automotive refinish waterborne basecoat system conditions; however, research and development
under the Norbin® brand. Developed for the Asian remains in Western European countries.
market, Norbin 66 is the first waterborne basecoat Besides the division by various application areas,
offering superior colour-matching technology, easy the market report also analyzes the demand by
application, fast drying, and flexible delivery times. product type: ranging from paints and coatings
based on acrylics, vinyl, alkyd, epoxy, polyurethane
(PUR), and polyester up to products based on other
materials. Paints and coatings based on acrylics and
vinyl account for the largest share of the European
market; this share amounts to about 53%.
The increased focus on sustainability and
environmental protection in Europe supports
consumption of waterborne paints and coatings
as well as other environmentally friendly
alternatives. Waterborne paints and coatings
Photo credit: BASF total European market. n
currently account for a share of about 58% of the
Paints & Coatings – Europe (3rd Edition) is now
available through ceresana.com

8 Journal of Surface Coatings Australia • February 2019