Page 8 - 201902 SCA February 2019 Volume 56 Number 1

The GLoBAL Panorama

TECHNoLoGY & PRoDUCTS their DuraLink press, simplifying their media supply
chain and providing an overall lower cost per print
New Pantone collection than using inkjet media.”
‘Metallic Shimmers’ JetPrime WB 1100 enriches image quality through
Pantone, the provider of professional colour improved hold out and reduced bleed and mottle.
standards for the design industry, has introduced Additionally, it is not as harsh on printers and
Metallic Shimmers, a collection of 200 new metallic priming equipment because of its environmentally
colours for fashion, interior and product designers. friendly and non-corrosive formulation.
Displayed in nitrocellulose coating on paper to “At the very start, we set out to develop an
showcase the brilliance of metallic shades, Pantone industry-wide solution that allows for unprecedented
Metallic Shimmers are ideally suited for use in quality at significantly lower cost of ownership,”
fashion accessories and trim, footwear, housewares, explains Lisa DiGate, Michelman’s Vice President,
electronics, colour cosmetics and any other surface Printing & Packaging, “Michelman is investing heavily
or finish where metallic colours are applied. to enable digital printing. This development with
“In a world of sheen and shine where the aim is Memjet is opening up new spaces and applications,
to achieve an even greater degree of luminosity, globally, and across industries.” n
metallic shine is being seen across every single
category from fashion and furnishings to cars, Adhesion promoter turned flame
consumer electronics and colour cosmetics,” said retardant and anticorrosion agent
Laurie Pressman, Vice-President, Pantone Color Evonik plans to market its 2-hydroxyethyl
Institute. “The 200 new Metallic Shimmers colours methacrylate phosphate as an anticorrosion agent
were thoughtfully curated to enable a finish that is and flame retardant under the brand name
directional and chic with a timeless application.” Visiomer® HEMA-P 70M. Typical product
Metallic Shimmers products are intended to applications of this methacrylate monomer include
provide designers and production partners with a adhesives and plastics, paints and coatings, fibres,
comprehensive set of colours in a variety of formats composite resins, and gel coats.
that simplify their processes. Rather than sourcing Customers mainly use Visiomer HEMA-P 70M
material samples and losing time due to reproduction as an adhesion promoter, but the latest findings
limitations, this new colour category enables consistent have also shown it to be an effective reactive
colour communication and visualisation for pearlescent flame retardant or anticorrosion agent. Since the
and metallic finishes. Furthermore, brands and their substance serves as a reactive diluent or as a co-
software and systems providers can bring metallics monomer bonded within the polymer backbone, it
to life in the product planning and design process does not migrate like conventional flame retardants.
by licensing the colour identities for the 200 new Visiomer HEMA-P 70M further improves flame
Pantone colours. These colour names can then be retardancy in combination with non-polymerisable
used to indicate the new Metallic Shimmers colours in flame retardants.
design solutions, product lifecycle management (PLM) “Visiomer HEMA-P 70M offers new options
systems or as part of a specification to suppliers. for customers with special requirements for
Pantone Metallic Shimmers colour guides, flameretardant and anticorrosion properties. This
colour specifiers and TPM sheets are now monomer adds a speciality methacrylate with
available worldwide. n particular functionalities to Evonik’s portfolio,” says
Dr Martin Trocha, the head of Evonik’s Application
Primer for inkjet printing from Monomers Product Line.
Michelman
Michelman has expanded its JetPrime® brand
portfolio of solutions to include technology used with
pigmented water-based inkjet printing applications. Its Photo credit: Evonik
newest primer, JetPrime WB 1100, is formulated for
coated offset substrates and is an effective primer for
high-speed commercial printing applications. It proves
also to be effective in paper packaging such as on Visiomer HEMA-P 70M can be used as a reactive flame
retardant.
folding carton and corrugated substrates. This solution
offers increased productivity and superior print quality Visiomer HEMA-P 70M is a highly versatile
at higher line speeds. This inline primer has been monomer that contains 30% methyl methacrylate
extensively tested by Memjet and is now available to and is particularly easy to process because of its
Memjet OEMs for integration in their solutions. low viscosity. Thanks to its low colour index, it is
“Memjet developed DuraLink to give printers a particularly well-suited for optical applications in
TM
technology that could affordably produce high-speed, acrylate and methacrylate systems. This enables
quality output,” says Kim Champion, Vice President, the use in applications with high demands for
Inks and Materials at Memjet Technology. “Working transparency and surface quality, such as surface
with Michelman, we enhanced the DuraLink solution coatings, plastics or adhesives.
by creating an optimised primer for our DuraLink inks. Moreover, the monomer protects against static
Using this new primer on offset paper gives printers charging and has an emulsion stabilising effect. n
much greater flexibility in the media they use with continued next page
6 Journal of Surface Coatings Australia • February 2019