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CITY PRESS, 26 NOVEMBER, 2017                                                                                                                                                                                         7













                             In

                     partnership
                        with the

                        IDC







             Two young people

          gave up their city jobs

               to return to their

              village and start a

               business, writes


              Caiphus Kgosana                           COMMUNITY  CRUSADE  Nomuntu  Ndhlovu  and  her  business  partner  Siyabonga  Buddy  Tshabalala  turned  recycling  into  a  business  for  Mpumalanga  villagers  PHOTO:  DENVOR  DE  WEE


                      omuntu  Ndhlovu  had  neatly  mapped                                                                                                                          involves  collecting  and  baling  waste  material  such  as
                      out  her  life.                                                  Cash out of                                                                                  aluminium  cans,  newspapers,  cardboard,  plastic  mix,
                        She  had  left  her  village  of  Steenbok,                                                                                                                 clear  plastic,  white  office  paper  and  irrigation  pipes.
                      on  the  eastern  border  of  Mpumalanga,                                                                                                                     This  waste  material  is  sold  to  recyclers  across  South
                      close  to  the  Swaziland  and                                                                                                                                Africa.
         NMozambican  borders,  to  study  at  Wits                                                                                                                                   Siyabuddy  removes  waste  from  municipal  dumping
         University.  After  graduating  with  a  postgraduate                                                                                                                      sites,  offices,  industrial  parks,  hospitals,  housing
         diploma  in  business  administration,  she  found  work                                                                                                                   estates  and  other  points.
         at  a  management  consulting  firm  in  Johannesburg                                                                                                                        The  recyclable  waste  collected  is  taken  to  the
         where  they  formulated  management  strategies  for                                                                                                                       company’s  waste  recycling  plant  and  other  buyback
         clients  including  government  departments,  parastatals   TRASH                                                                                                          centres  in  business  with  them.  It  is  here  that  bottles,
         and  private  companies.                                                                                                                                                   glass  and  cans  are  separated  from  garden  and  other
           But,  as  she  was  taking  steps  up  the  corporate                                                                                                                    compostable  waste.
         ladder  in  the  big  city,  the  26-year-old  became                                                                                                                        The  latter  is  disposed  of  in  an  environmentally
         increasingly  less  enthusiastic  about  a  future  in                                                                                                                     conscious  manner  using  heavy  machinery  for
         Gauteng’s  corporate  world.  She  longed  to  go  back                                                                                                                    management  of  the  sites  and  ventilation  pipes  to
         home  and  give  back  to  her  impoverished  village.  It                                                                                                                 reduce  biogas  emissions.
         was  while  pondering  this  life-changing  move  that  a                                                                                                                    The  company  plans  to  train  local  businesses  in
         childhood  friend  from  the  same  village,  who  was                                                                                                                     Nkomazi,  especially  taverns,  pubs  and  stores  to  sell
         working  for  the  environmental  affairs  department  in                                                                                                                  drinks  in  aluminium  cans,  which  are  easily  and  100%
         Pretoria,  made  similar  overtures  to  her.                   OPINION                                      hand battling to shrug off effects of the 2009 global financial   recyclable.
           Siyabonga  Buddy  Tshabalala  (26),  an  experienced                                                       meltdown, and the other confronting fierce foreign              It  wants  to  partner  with  government  and  NGOs  to
         environmental  analyst,  started  a  side  business  in  2012   GEOFFREY QHENA                               competition in both the local and traditional export markets,   conduct  workshops  at  schools  and  community  halls  to
         –  a  recycling  and  waste  management  company  that  he                                                   notably the Eurozone. This scenario requires a concerted      train  people  how  to  manage  waste  in  their  houses,
         wanted  to  run  full  time.                                    Over the years, our funding activities have helped to unearth   effort by both the private sector and government to formulate   schools  and  recreational  venues  –  and  possibly  make
           Siyabuddy  –  a  combination  of  his  shortened  first       great entrepreneurs – many of whom have grown to create a   interventions that will stimulate growth and create   money  from  it.
         name  and  middle  name  –  was  doing  small  scale  waste     niche for themselves in their respective areas of trade. Since   employment opportunities.                   Siyabuddy  will  increase  its  staff  component  by
         management  in  Steenbok,  using  local  volunteers  to         the corporation was established, women have been a key   To this end, IDC has over the years adopted several   another  10  employees.  They  will  arrive  in  December
         collect  used  cans,  bottles  and  papers  for  resale  to     focus group of the IDC’s developmental agenda.   targeted strategies, policies and funding initiatives aimed at   on  paid  learnerships.  It  was  approached  by  the
         larger  recyclers.                                                Deeply ingrained in the IDC’s investment ethos is our   deepening industrialisation and accelerating social and   Mpumalanga  Tourism  and  Parks  Agency  to  take  in  the
           With  his  experience  in  environmental  management          commitment to transformation and gender empowerment. In   economic transformation. It is therefore not surprising that a   learners  and  grant  them  experiential  training.  They
         and  her  knowledge  of  writing  business  plans  and          fact, the IDC’s first client was a female entrepreneur,   large part of our future focus is on developing the industries   agreed  that  the  agency  would  pay  their  stipends  for  a
         turnaround  strategies  for  corporate  clients  and            Elizabeth Grayvenstein. She used a loan facility from the   of the future, particularly those with potential to boost   year,  after  which  the  company  must  absorb  them.
         entities,  they  could  make  a  winning  team  while  giving   corporation to expand her fledging home-based business.  innovation, productivity and drive industrialisation in response   Ndhlovu  is  extremely  proud  of  the  empowerment  of
         back  to  their  village.                                         Her product, Ouma Rusks, instantly became a popular   to demands of the fourth industrial revolution.    their  full-time  employees  and  off-site  waste  collectors,
           “He  said  ‘let’s  do  this.  You  have  a  business          brand of rusk and has since grown to become an iconic brand.   As we celebrate the positive contribution that women are  through  the  Workers  Trust,  that  holds  25%  of  the
         background  and  I  have  an  environmental  background         The product boasts a distribution footprint spread across the   making in the transformation of our economy, we yet again  company  on  their  behalf.
         and  no  one  is  doing  this  at  home  where  there  is  so   globe. Although IDC’s investment in Ouma Rusks    reaffirm our commitment to addressing issues of            “The  people  who  work  with  us  were  doing  nothing
         much  waste  lying  around.  Let’s  see  if  we  can  make  it   happened nearly eight decades ago, this forward-   gender inequality by supporting more female-led        before  they  started  volunteering.  People  who  were
         work’,”  Ndhlovu  recalled.                                     thinking strategy poignantly demonstrates IDC’s     and empowered businesses. We further commit to         not  employed,  the  local  gogos  who  collect  the  waste.
           In  2016,  they  compiled  a  business  plan  that  stated    commitment to empowering women-owned                 helping our government to achieve its                 When  we  make  money  they  will  make  money.
         in  detail  how  they  planned  to  grow  the  operation.       businesses.                                           transformation and empowerment objectives.             “When  the  company  grows,  they  will  get  something
         The  company  was  officially  registered  in  2015  as  a        Post the democratic dispensation, the                 As we build up to the women in                     from  it.  That  way  we  give  back  to  their  kids  and
         waste  storage  facility,  and  Ndhlovu  joined  it  a  year    corporation became a significant player in the BEE    manufacturing conference (scheduled for              families  as  well.  Remember,  the  majority  of  people
         later.                                                          deal arena – facilitating a raft of transactions that   November 29 2017), we wish to remind our           here  live  off  social  grants.  Over  time  they  will  reap
           It  soon  entered  into  a  partnership  with  the            helped to create a new breed of black entrepreneurs.   potential and existing partners alike  that this    the  benefits.”
         Nkomazi  Local  Municipality  to  collect  waste  at  the       To date, the corporation has contributed significantly     conference – which will discuss                   Ndhlovu  is  grateful  that  her  parents  worked  hard
         Steenbok  landfill  site.  After  drawing  up  the  business    to transforming the economy. making it more                    opportunities and challenges in the         enough  to  provide  for  her  education  until  she
         plan,  they  approached  the  National  Youth                   inclusive by bringing more youth and women                        sector, among other objectives           graduated.  She  understands  that  other  children  were
         Development  Agency  for  funding,  but  found  the             into the manufacturing fold.                                       – presents an                           not  so  lucky.
         process  too  cumbersome.  Eventually,  the  agency  told         Over the past five years (2013 - 2017),                           unprecedented opportunity                When  she  is  not  at  Siyabuddy,  she  chairs  the  local
         them  their  business  was  not  viable  for  financing.        the cumulative funding to black-                                    for women to showcase                  tourism  authority,  whose  aim  is  to  increase  the
           The  two  did  not  give  up  and  instead  approached        empowered companies reached                                         their relevance and                    number  of  local  and  international  tourists  to  Steenbok
         the  Industrial  Development  Corporation  (IDC).  Within       R15 billion, black-owned R16 billion,                               effectiveness in                       and  surrounding  areas.  The  villages  are  a  gateway  to
         a  month,  the  IDC  had  sent  its  business  development      youth empowered R4 billion and                                      contributing to the growth             the  Kruger  National  Park  and  to  Swaziland  and
         specialists  to  Steenbok  to  scrutinise  Siyabuddy’s  books   female-empowered R8 billion.                                        of our economy.                        Mozambique.
         and  its  business  model.  The  IDC  gave  them  the             As is the case in many parts of the                                                                        What  the  tourism  authority  does  is  educate  local
         thumbs  up  as  their  model  was  intended  to  create  not    globe, South Africa’s manufacturing                                              . Qhena                   guesthouse  owners  about  the  advantages  of  listing
         just  employment  for  the  volunteers  they  were              sector has been under                                                           is the CEO                 their  businesses  on  online  booking  sites  such  as
         working  with,  but  for  300  other  waste  collectors  from   considerable strain. On the one                                                 of the IDC                 AirBnB  and  Booking.com,  and  of  opening  them  up  for
         Steenbok  and  surrounding  villages.  It  would  remain                                                                                                                   grading  by  tourism  councils,  so  they  can  get  exposure
         self-sufficient  and  profitable  through  the  resale  of  the                                                                                                            worldwide  and  attract  more  tourists.
         bulk  waste  to  bigger  recyclers.                                                                                                                                          They  include  in  their  tourism  attraction  route  the
           The  company  also  offered  its  full-time  employees  –   to  Siyabuddy.                                 don’t,  you  are  stuck  here,  sitting  at  home  doing      site  where  the  plane  carrying  then  Mozambican
         most  of  them  young  people  their  age  –  and  offsite      “We  live  in  a  village  where  cows,  goats  and   nothing.”                                            president  Samora  Machel  crashed  in  1986.  This  is  now
         waste  collectors  a  25%  stake  in  the  business  so  they   chickens  roam  the  streets.  When  you  finish  high   Once  the  IDC  had  disbursed  the  money,  they  went  a  monument  some  20km  from  Steenbok.
         could  share  in  its  success.  It  is  this  business  model   school,  it’s  either  you  leave  to  further  your  schooling   about  building  the  structure  that  now  houses  their   For  Ndhlovu,  this  work  is  much  more  fulfilling  than
         that  most  attracted  Ndhlovu,  now  a  40%  shareholder,    elsewhere  or  find  work  outside  the  village.  If  you   waste  storage  and  recycling  plant.  Their  operation   pushing  paper  in  an  office  in  the  big  city.





















         CUTTING  CLOTH  Debbie  Pillay,  the  owner  of  Morgan  Pillay  Clothing  Manufacturers  (left)  on  the  factory  floor  where  the  company’s  450  employees  put  together  5  000  to  8  000  garments  a  day  PHOTO:  TEBOGO  LETSIE

              DESIGNING SUCCESS: A CUT ABOVE THE REST







         CAIPHUS  KGOSANA                                              employees in 2006 to 450 workers at its factory in   in  large  retailers  such  as  Woolworths  and  Edgars.  such as Gert-Johan Coetzee, Ephraim Molingoana and his
         business@citypress.co.za                                      Benrose, east of Johannesburg’s central business   The  company  has  a  contract  to  produce  cabin  and   label Ephymol, Lukhanyo Mdingi and his label Essentials,
                                                                       district.                                      ground  staff  uniforms  for  budget  carrier  Mango.  It  also   Sindiso Khumalo and Cape Town-based clothing brand
         Next  time  you  put  on  your  Polo,  Pringle,  Guess  or      Debbie  recalls  that  when  the  clothing  company  her   produces  the  uniforms  for  staff  at  the  luxury  Saxon   Yongn Layzee (pronounced Young and Lazy).
         other  fashionable  clothing  label,  chances  are  the       late  husband  was  working  for  shut  up  shop  in  2006   Hotel  in  Sandhurst  and  those  at  the  Sandton   At  the  heart  of  its  factory  floor  are  hundreds  of
         garment  was  put  together  at  Morgan  Pillay  Clothing     and  moved  operations  to  Swaziland,  he  suggested  that   Convention  Centre.                            trained  machinists  –  mostly  men  –  who  put  together
         Manufacturers  in  Johannesburg.                              they  start  their  own  clothing  factory.     And,  the  company  manufactures  bed  linen  for  the       between  5 000  and  8 000  garments  a  day.
           The  company  describes  itself  as  “one  of  South          After  he  passed  away  that  same  year,  she  roped  in   InterContinental  Hotels  Group.                When  the  company  needed  to  expand  in  2015,  it
         Africa’s  top  leading  corporate  and  retail  clothing      her  son  Logesan  to  help  her  run  the  business.  Apart  from  all  this,  Morgan  Pillay  Clothing     approached  the  Industrial  Development  Corporation  for
         manufacturers,  supplying  most  of  South  Africa’s            “He  had  his  own  business  at  the  time.  I  asked  him  to  Manufacturers  also  offers  a  range  of  specialised  services   funding.  Thanks  to  this  money,  extra  machinery  was
         retailers  with  garments  constructed  with  care  and       close  it  down  and  join  me  because  I  couldn’t  cope  on   to  its  corporate  clients.  These  include  image  consulting,   purchased  for  the  factory  to  meet  growing  demand.
         monitored  by  the  best  quality  assurers  that  our        my  own  –  and  he  did,”  she  said.         conducting  fittings  at  various  branches,  doing             The  owners  aim  to  ramp  up  production  to  about
         company  has  to  offer  to  ultimately  make  you  the         Since  joining  hands,  the  mother-and-son  duo  have   automated  invoicing  and  warehousing  garments.   15 000  garments  a  day.
         garments  that  you  desire”.                                 grown  the  company  exponentially.  It  now  cuts  leisure   Logesan said an agent, who works with young      Debbie  is  not  surprised  at  the  company’s  success.
           Started by the late Morgan Pillay and his wife Debbie       and  corporate  wear  for  top  brands,  including  Pringle,   designers, had approached the company to manufacture   “It  has  grown  this  much,  fortunately,  because  of  hard
         in 2006, the company grew from having just nine               Polo  and  Guess.  In  addition,  its  garments  can  be  found   their designs. Among the designers are celebrated names   work  and  dedication,”  she  said.
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