Page 57 - (Final) A MIL Survey in Thailand 2019 20190130 ENG (MINI)-Edit
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Generation Y
Media and Digital Literacy
Information Literacy Status
Status Score 65.8
Score 69.5 Ranked
Ranked “Intermediate”
“Intermediate”
Generation Y: Age 21 - 38 years (born 1980 - 1997) is a group of people born who
born during technology development and becoming a part of daily life.
A survey results have been shown that Media and Information Literacy average score
69.5 or intermediate ranking level explanation that a people able to understand how to
use media and information and applied in daily life. Meanwhile, Digital Literacy average
score 65.8 or intermediate ranking level that show ability to use simple technology and
fundamental of literacy without technical skills.
Significant behaviors
69.3 % of group watching television for education and self-learning.
63.7 % of group watching television for information in daily life.
64.1 % of group watching television for working knowledge.
98.5 % of group have mobile phone or smart phone.
73.1 % of group using the Internet for social activities.