Page 11 - RFP

PROSPECTUS
After a single mindfulness meditation, users learn the Light- flow language. If users so choose, they may complete additional guided meditations to acquire new mental states. From there, all users have to do is turn Lightflow on and let it work in the background while they go about usual activity. “All you need is 10 minutes each day” is a nice motto for our competitors offering 10-minute meditations that require you to put your day on hold. Lightflow can work the entire day in the background, providing lasting effects far greater than can be had with 10 minutes of meditation. The background effect reinforces positive cognitive processes—the more that it is used, the more benefits accrue. Unlike other applications, Lightflow is not constrained by the need to compete for user time or attention. Thus, the core of our value proposition: Universal value without continuous time investment.
LIGHTFLOW
IS NOT CONSTRAINED BY USER TIME OR ATTENTION
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