Page 14 - RFP

ANIMATRA
TARGET MARKET
Lightflow is universally complementary to Windows, Linux, Mac, and Android device activity. This creates a real opportunity for mass adoption.
STUDENTS AND YOUNG PROFESSIONALS
Focusing on early adopters, Lightflow will target those who are open to radical technology and rely heavily on screens. This includes college students and young white-collar professionals. College campuses in particular provide significant opportunities for viral marketing and cryptocurrency adoption due to high amounts of sharing and close-circuited economies. Universities are notoriously high-stress, and 12% of university students already own a cryptocurrency.
Lightflow will later create a B2B software service. Finance and software companies rely heavily on personal computers and their workers experience high amounts of stress. Additionally, large businesses in general are often more fiscally rational when it comes to health expenditures.
Anyone with a device can reap benefits without spending one’s valuable time and attention. For this reason, we believe Lightflow should be on every device and used at any time.
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