Page 16 - RFP

ANIMATRA
REVENUE MODEL
B2C
Lightflow will rely on viral marketing. LFX helps to create a group of loyal, talkative users who are invested in the success of the company.
Users can subscribe for $2.99 per month to increase the rate at which they receive LFX. Although user growth is the main goal, a subscribed price adds viability to LFX and helps express health savings to the user; the LFX price floor is either the value of the effects, or the value of the cryptocurrency itself. Animatra will garner additional capital through the acquisition of LFX via sale of guided meditations.
This capital can be used to power the blockchain or increase company holdings. Key revenue drivers include user growth (branding, viral marketing, UX quality, crypto viability) and research outcomes
B2B
A Lightflow commercial software will be developed following IRB research study and evaluation to increase our value proposition by more accurately quantifying health savings. Businesses will be able to subscribe to Lightflow for $10 per employee account per month, or $100 annually. For a company like JP Morgan Chase with 250,000 employees, the annual subscription would cost $12,500,000 annually if they purchased accounts for 50% of their employees. Businesses will be given a discount for paying for a portion of their subscription with LFX. This increases the viability of LFX, increasing the value of Lightflow LFX holdings and the Lightflow non-commercial subscription. Key revenue drivers include research outcomes, ease of operational and software system integration.
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