Page 6 - FYZICAL FORMULA NEWS - October 2017

There’s a New

Sheriff in Town

DID YOU KNOW?
BRAND GUIDELINES

On all the branded material FYZICAL® designs, you
may see a TM or the symbol ® attached. Trademarks
are a “service mark” designed to protect names,
symbols, devices, and words that are used to
identify a company or service. They allow a
company to dene and distinguish goods or
services from others in the same industry.
Trademarking is the rst step to becoming a
dominant brand!

FYZICAL LOGO

DON’T

• Alter in any way
• Change the color I know it’s tempting to dress
• Add other objects me up because I am so cute, As FYZICAL becomes a
but I do look ridiculous.
• Drop shadow world-class brand, your
• Put into a box
• Re-design it practice will have an asset
• Use outlines like Apple, Nike, or
• Use background patterns Starbucks. Smart
DO companies evolve and the

• Use clear space around science of branding is the
• Make sure the ® is visible key. Most physical therapists
• Make sure the color is correct start o with a name that
• Ask us questions if you are
not sure they later recognize is not
going to allow them to

Don’t stretch, distort or re-color the logo. If it does not t into become dominant in their
the space you need, ask a designer to resize for you communities and region.
and keep the aspect ratio.
Smart companies set aside
ego and evolve.

Brian Werner

FYZICAL THERAPY & BALANCE CENTERS 6.