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NEWSPAPER INDEXES OF CURRENT EVENTS 79

FINANCIAL GUIDES AND SERVICES

1. Business and Investment Service analyzes production in basic industries,
and presents stock market trends and indexes, as well as earnings and prices
of stocks in selected industries.
2. Dun and Bradstreet Credit Service collects, analyzes, and distributes
credit information on manufacturers, wholesalers, and retailers. Includes
information on the enterprise and offers a detailed statement of the meth-
ods of operation, financial statement analysis, management progress, and
payment record.
3. Moody’s Bond Record provides information on dividends declared, pay-
ment dates, ex-dividend rates, income bond interest payments, payments on
bonds and default, stock splits, etc.
4. Moody’s Stock Survey presents data on stocks, makes recommendations for
purchase, sale, or exchange of individual stocks, and discusses industry trends
and developments.
5. Standard and Poor’s Corporation Services offers investment data
weekly. They have several publications, one of which is Standard & Poor’s
Register of Corporations, Directors, and Executives, which has three vol-
umes. Volume 1 has an alphabetical listing of over 45,000 U.S. and Cana-
dian companies, Volume 2 furnishes a list of executives and directors with
a brief about each, and Volume 3 contains and index of companies by SIC
number and by location.

REFERENCE GUIDES IN THE MARKETING AREA

1. Topicator is a classified guide to articles in advertising, communications, and
marketing periodicals.
2. Standard Directory of Advertisers is arranged by industry and gives the
names of officers, products, advertising agency, media used, and a “Trade-
name List.”

NEWSPAPER INDEXES OF CURRENT EVENTS

1. New York Times Index, published every 2 weeks, summarizes and classifies
news alphabetically by subject, persons, and organizations. It is also accessi-
ble online.
2. Wall Street Journal Index, published monthly, gives a complete report on
current business. Grouped under “Corporate News” and “General News,”
the subject index of all articles that have appeared in the Journal is also
given.