Page 277 - BSU Undergraduate-Catalog-2017-2019

MARKETING CONCENTRATION

REQUIRED COURSES (26 credit hours) Sem. Hrs.
MKTG 335 Retailing 3
MKTG 337 Advertising 3
MKTG 430 Marketing Research 3
MKTG 438 Marketing Strategy 3
Required Elective Marketing Elective Course #1 3
Required Elective Marketing Elective Course #2 3
Required Elective Marketing Elective Course #3 3
College of Business Elective 3

General Elective 2
College of Business (COB) electives are 300-400 level courses selected from ACCT, BUAD, BUIS, ECON,
FINA, MGMT, or MKTG. A maximum of six semester hours of calculus and computer languages courses
may be used as Business School Electives.

Marketing Concentration students must pass three (3) of the following Marketing Elective Courses:
MKTG 330 (Consumer Behavior); MKTG 334 (Salesmanship); MKTG 341 (Entertainment Marketing);
MKTG 350 (Fashion Marketing); MKTG 352 (Direct Marketing); MKTG 420 (Social Media Marketing);
MKTG 431 (International Marketing); MKTG 432 (Procurement Management); MKTG 463 (Small Business
Marketing); COMM 324 (Public Relations); COMM 334 (Publicity Techniques)

SAMPLE PROGRAM
MARKETING CONCENTRATION
FRESHMAN YEAR Sem. Hrs.
First Semester
____ ___ Science Course with Laboratory
(Recommended Course: BIOL 101) 4
COMM 101 Oral Communication or
COMM 103 Public Speaking 3
ENGL 101 Expository Writing 3
FRSE 101 Freshman Seminar 3
MATH 125 College Algebra 3
16
Second Semester
BUAD PRO Business Mathematics Online Proficiency Course or
BUAD 100 Business Mathematics 0
ENGL 102 Argument and Research 3
HIST 114 African-American History to 1865 or
HIST 115 African-American History since 1865 3
HEED 102/200 Life and Health/Fund. of Sex Education or
IDIS 210 Contemporary Health Issues for Women 3
MGMT 101 Introduction to Business 3
PHIL 103 Introduction to the Principles of Reasoning 3
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