Page 379 - BSU Undergraduate-Catalog-2017-2019

This is a basic course in writing for the electronic media (educational and commercial) and is a laboratory in program design and writing skills.

COMM 324 PUBLIC RELATIONS (FALL, SPRING) 3 CREDITS
Prerequisite: COMM 240. This course is a study of the fundamental concepts and skills in the public relations field. Students will learn the
definition, nature, scope, and warranty of public relations activity. Tasks and responsibilities such as the number of theoretical foundations
(including among others, communication theory, inter-organizational theory, decision-making and management theory and conflict-resolution
theory) will be addressed.

COMM 325 BROADCAST ADVERTISING AND SALES MANAGEMENT (SPRING Only) 3 CREDITS
A study of the development of commercial aspects of journalism, including the techniques and application of modern commercial methods
used in the media.

COMM 331 TELEVISION PRODUCTION (FALL, SPRING) 3 CREDITS
This course is a studio production of information to be used in an instructional environment, intended particularly for students planning a
career in industry, government, or education where television as a communication channel would be effective. Students will plan, produce,
and evaluate the effectiveness of instructional information projects. Innovative application of televised materials relevant to the student’s
chosen profession is encouraged.

COMM 332 PUBLICATION DESIGN AND PRODUCTION (FALL Only) 3 CREDITS
Prerequisite: COMM 101. This course is an introduction to electronic publishing, using microcomputers. Students learn how to design and
produce magazines, newsletters, newspapers, and flyers of professional quality. This course introduces students to the fundamentals of
graphic manipulation, text editing, layout, and printing.

COMM 333 TELECOMMUNICATIONS MANAGEMENT (FALL Only) 3 CREDITS
This course is designed to expose students to emergent telecommunications administrative and policy issues. This course will also provide
students with knowledge of strategies and applications of telecommunications in management.

COMM 334 PUBLICITY TECHNIQUES (FALL Only) 3 CREDITS
Prerequisite: COMM 240 or Plan is not equal to COMM-BA or COMM-BS. This course is an analysis of the various publicity skills and techniques
that cover several closely associated areas such as publicity mechanism used in the field of public relations and advertising. Students are
familiarized with the various publicity types and theories.

COMM 336 ADVERTISING COPYWRITING (SPRING Only) 3 CREDITS
This course will explore the theoretical foundations and practical application of advertising and PR campaigns. Students will learn and practice
advertising copywriting for the print and electronic media.

COMM 341 MEDIA ETHICS (FALL, SPRING) 3 CREDITS
This course deals with ethical problems that communications practitioners face in the performance of their professional duties. It explores a
wide range of issues dealing with matters such as truth, fairness, and objectivity, invasion of privacy, conflicts of interests, violence, and
pornography, and perceived biases of the media.

COMM 350 ONLINE JOURNALISM (SPRING Only) 3 CREDITS
This involves the application of the Internet and the World Wide Web as tools for journalistic practice. Students will learn how to prepare materials
– including writing and editing, and gathering and disseminating information via the Internet and the World Wide Web, and to become
Internet content editors for electronic publications.

COMM 398 COOP-COMM 6 CREDITS

COMM 403 INTERCULTURAL COMMUNICATIONS (SPRING Only) 3 CREDITS
This course is a consideration of the role that culture, gender, race and class play in human communication. It includes a review of current
theories, structures, relations and interactions within varying culture settings.

COMM 404 ORGANIZATIONAL COMMUNICATIONS (SPRING Only) 3 CREDITS
This course explores theory and research on communication problems, patterns, practices in business, government, and professional organizations.
The relation of communication to administration and human relations is discussed.

COMM 419 PUBLIC OPINION (SPRING Only) 3 CREDITS
Prerequisite: COMM 324. This course explores the foundations of the dimension of public opinion and how opinion polls structure political and
organizational opinion. It also explores the conceptualization of how attitude, values, and opinions structure political and business arenas.

COMM 420 PUBLIC RELATIONS WRITING (FALL Only) 3 CREDITS
Prerequisite: COMM 324. This course explores the structure and format of various public relations writing. Skills and techniques that cover
several closely associated areas such as writing for public relations, copy dissemination, media use, and media network design also are
discussed. These techniques range across internal and external (print, electronic and radio) media. Students will learn the various differences

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