Page 380 - BSU Undergraduate-Catalog-2017-2019

between public relations and prose writing by looking at various memos, business letters, e-mail writing, and the usage of the inverted pyramid
style of journalistic writing.

COMM 421 BROADCAST PROGRAMMING I (FALL, SPRING) 3 CREDITS
This course enables research into problems and theories of programming for air, including formats. It enables constant student practice and
guidance in techniques of preparation of program schedules, radio-TV traffic, “block programming”, and innovations as well as issues in broadcast
program practice.

COMM 423 COMMUNICATION LAW, POLICY, AND ADMINISTRATION (FALL, SPRING) 3 CREDITS
This course explores the structure and function of the law in its relationship to the mass media and the relevance of this relationship to the
problem of coverage, libel, and Freedom of Information Acts.

COMM 424 ADVANCED PUBLIC RELATIONS (SPRING Only) 3 CREDITS
Prerequisite: COMM 240 and 324. This course analyzes the detailed ramifications of various subdivisions and levels of operation found within
the framework of public relations administration. These include such activity sectors as marketing, public relations, public affairs, publicity and
media relations, community relations, international public relations, financial and shareholder relations, consumer relations, employee
relations, fund-raising, and membership development.

COMM 425 RADIO PRODUCTION I (FALL, SPRING) 3 CREDITS
Students learn the practical aspects of radio production, editing, studio technology, and scripting.

COMM 426 RADIO PRODUCTION II (FALL, SPRING) 3 CREDITS
Prerequisite: COMM 425. This is a lecture laboratory course for writing, research, persuasive communication, and the production of programs
utilizing Radio Production I Skills.

COMM 428 FILM DOCUMENTARY AND TELEVISION (SPRING Only) 3 CREDITS
Prerequisite: COMM 331. This course provides students with the fundamental principles of documentary television and film productions.
Emphasis will be on the process of documentary from conception, to writing, to on-screen presentation. The course will be divided between
lecture on the history and purpose of documentaries and hands-on production experience.

COMM 429 VIDEO EDITING (FALL Only) 3 CREDITS
Prerequisite: COMM 331. This course acquaints students to the principles of video editing, including knowledge of post-production techniques.
The basic knowledge about operating editing equipment will provide students with the fundamental skills to understand TV/Film production at
its completion stage.

COMM 430 COMMUNICATIONS RESEARCH (FALL Only) 3 CREDITS
Prerequisite: COMM 101. This course is an introduction to the literature, concepts, problems, responsibilities, methods, techniques, and results
of research in communications. Special attention will be given to progress in the field as it relates to needs assessments, acquisition of funds,
and program evaluation.

COMM 433 INFORMATION SYSTEMS AND TELECOMMUNICATIONS (SPRING Only) 3 CREDITS
This course analyzes the advances in telecommunications and their impact on individuals and institutions. Special attention will be given to the
diversity and complexities in telecommunication systems and how they will affect and shape future society values, goals, and lifestyles.

COMM 434 INDEPENDENT STUDY (FALL, SPRING) 1 CREDIT
This course provides a practical view and analysis of the professional field of communications through various professional activities, personal
observations, and participation. The evaluation of the purpose, process, effectiveness, and efficiency of the field is explored.

COMM 436 INTERNATIONAL TELECOMMUNICATIONS (FALL Only) 3 CREDITS
This course is designed to provide a comprehensive survey of telecommunication systems in the United States and other
countries. Telecommunication technologies, global networks, and trans-national data systems will be explored. The role of
telecommunications in cultural developments and in political and economic arenas will be studied. These exposures will assist the student in
preparation to effectuate appropriate strategies in trans-continental communications.

COMM 438 INTERNSHIP (FALL, SPRING, SUMMER) 3 CREDITS
This course provides on-the-job training experience in a professional communications media center (educational TV center, commercial TV
center, General Electric, RCA, Commercial Credit Corporation, Instructional Media Centers, etc.8). Students will be required to demonstrate their
understanding of the theory of communications media.

COMM 497 METRO LAB NEWS (FALL, SPRING) 3 CREDITS
Prerequisite: COMM 331. This course focuses on the fundamental concepts of writing, reporting and producing a half-hour newscast. The
Metro News Lab provides students with professional training and experience in the development and processes mandatory for the production
and completion of a live, studio newscast. This course is a practical guide for communication and broadcast journalism students in search of
enhancing their knowledge, skills and abilities in the broadcast news industry.

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