Page 5 - William Brown 2017

Information, Inspiration and Influences

Name/Age/Occupation How important How often do Do you think the How much would
Target Market/Client investigation do you rate the you play rugby a proposed product you be willing to
is necessary and
year?
competition at
pay for this
I interviewed a readily available target audience of rugby players and coaches to the breakdown? why? product?
gather information about their opinion on my proposed jackal technique and
strengthening enhancer. I think this is a useful task to have undertaken because it
gives me an insight into what my target market think of the product idea and how I
can improve it to suit the consumer’s needs. James Parry High 4+ times a Yes because not £50-95
20 many people are
Although my interview group could be considered ‘bias’ in terms of they are all Player week confident with
involved with rugby, they were the best group of people for me to interview as they the technique
have the most knowledge about the breakdown area and if I interviewed people who and need to
didn’t have much knowledge about the subject then they would provide irrelevant learn.
data. In order to get as much variety as possible in this research I asked a mixture of Oliver Duncombe High 4+ times a Yes, it helps £70
coaches and players because it is different for a spectator as it is for someone in the 17 improve player’s
action. I asked two current young players to get an insight as to what they think of Pupil/Player week technique and
the breakdown at their age group and how competitive it is becoming. The general strength- which
response (as seen in the table) is that they both find the breakdown highly important will make the
and say the jackal position needs to be worked on for teams to be successful. As with game enjoyable.
the coaches, some still play rugby part time but from the sideline they can observe
what is happening on the pitch and in training. Therefore, gathering data from their Keith Fowles High 4+ times a Yes, anything to £150-200
perspective gives me another dimension to work on as they coach their players on the 35 week improve
body position of the jackal. If I have their approval on wether or not my product is Coach/Player performance and
necessary then it will motivate me further on producing an effective piece of safety is good.
equipment.

Clive Bell High 4+ times a The game is £100
28 advancing,
Coach week players need to
learn the
technique to be
successful.

Dan Green High Less than 3 Yes, it offers £75-120
22 strength benefits
S and C coach/player times a which will
week prevent injury
and increase
jackal technique.

Conclusions All of the people I They are all All of the above These figures are in
have interviewed involved in rugby agree that my comparison to
strongly believe the so they play or product is already existing
breakdown area is coach week in necessary and products that are
very important. week out which is because the game on the market to
Although they all why I chose them is advancing, the help the players to
play rugby or are to answer these breakdown is become better at
involved with the questions because becoming pivotal, the breakdown, so
game it is clear to they will give me so I can conclude overall they would
me that they see constructive that my product be willing to spend
the breakdown as a feedback on my will be useful but it quite a bit of
crucial part to the product as they needs to be money on my
modern game. have knowledge. effective. product.

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