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THE INSIDE INNOVATOR

A PRACTICAL GUIDE TO INTRAPRENEURSHIP

Louis K Gump

ISBN 979-88-86451-64-1

9 7 9 8 8 8 6 4 5 1 6 4 1
Publication: 30 MAY 2024
th
ISBN: 9798886451641
Price: £24.50
Binding: Hardback

Format: 229 x 152 mm
Extent: 264 pp
Thema: KJ Business

Comparative title: 9781732439160The Innovator's
Spirit

An inspiring, yet practical primer for readers interested
in innovation within larger organizations.

Many people assume that innovation is best suited to the
entrepreneurial world. This is why many books have been
written about the best ways to be an entrepreneur, yet
those who innovate within the framework of a larger
organization are often left to reinvent the wheel, over and
Louis K. Gump is now president of Digital Current, a company focused over again.
on fostering excellence in intrapreneurship and digital transformation.
He recently served as senior vice president and general manager of Until now. Award-winning intrapreneur and author Louis K.
Cox Media, the advertising division of Cox Communications, the third- Gump shines a light on the efforts that go on behind the
largest cable provider in the US. walls of almost every organization-from global business
Before that, he served as CEO of NewsON, a digital media company titans to small nonprofits, from government agencies to
that allows viewers to instantly watch live and on-demand local TV local market leaders and even schools; these are the
news from most major cities across the US through streaming devices places of the in-house innovators, the explorers, the
and mobile apps. He also served as CEO of mobile product and intrapreneurs. And what is an intrapreneur? An
intrapreneur creates value through innovation and growth,
advertising company LSN Mobile. Accomplished in leading digital inside of a larger organization. They create new products
media services, Gump presided earlier in his career over benchmark- and businesses that shape industries.
setting mobile businesses for CNN and The Weather Channel.
The Inside Innovator is the playbook Gump wishes he'd
had years ago while he and his teammates experimented
Sales: Star Book Sales LLP through trial and error, problem-solved, and eventually
T: 01404 515050 found success through various phases of intrapreneurship.
E: enquiries@starbooksales.com Full of insights from interviews with industry leaders and
twitter.com/starbooksales
essential tools that Gump has learned through his decades
Orders: Combined Book Services Ltd. of experience-this primer will help enable anyone in any
Email: orders@combook.co.uk industry to achieve more, build stronger relationships, and
Phone: 01892 837171 increase personal fulfillment through intrapreneurship.

Prices and specifications are provisional and are subject to change
without notice. 02/11/2023