Page 59 - 12 Weeks To Freedom Guidebook

Now the CONTENT you are creating!

Again, who you are, your BRAND is what we are spreading and marketing. Your audience wants
to LEARN about you, your journey, your processes, or your products, etc.

Based on your industry, again the whole theme of A DAY IN THE LIFE is key.

That is why MY STORY on Facebook, Instagram, and SnapChat are so important. And remember
you can recycle your content. Show different VIEW points of the same thing, almost like giving
your audience pieces to the puzzle of your life!

Sounds pretty cool on paper if you ask me! The main point I am attempting to make is take
photos and videos with the mindset of not ONLY keepsakes, but turning it into an
advertisement!

Many consider themselves NOT CREATIVE, I am a cancer, and both my parents are highly
creative, so my creative juices are OVER THE TOP compared to most. For the people that THINK
they aren’t creative, here are a few EXTRA tips to get the juices going!

 Pay attention to TV commercials (while everyone else is saying STOP watching TV, I am
saying START, a little. What are the ADS showing, who are they targeting, what did you
like about it.

The same as I tell you to screenshot SPONSORED ADS on Facebook and Instagram for
the ones that you like and catch your eye, start paying attention to BIG CORPORATIONS
TV and copy ads.

Those magazines you flip through at the doctor’s office? Look at the ads! Billboards in
traffic? What is speaking to you, what do you see!

This should already have started happening when you were studying your audience and
watching the top influencers and successes in that niche or industry market themselves!

Listen, I NEVER had a mentor. My mentor from childhood and even today are TV shows, ads,
magazines (I read more magazines than books), celebrities, watching people, and asking WHY!
When I watch a TV ad, like the ones during the Super Bowl, or ANY Nike ad, seriously, want to
learn amazing advertising, check out Nike Ads on YouTube and follow Coca-Cola on any social
media platform.

You will LEARN A LOT. But truly LOOK at them, study them, understand them. Next thing you
know, everything is an ad in your mind. This is the life I live.