Page 72 - 12 Weeks To Freedom Guidebook

I take bundles of flyers to this event or outside this event or just downtown in general, now you
can do the “lazy” thing and place these flyers on the parked cars, but you don’t know WHO
owns that car.

Approach people, start a conversation, walk up to large groups, but ensure the flyer is reflecting
the audience you are handing it too. If too many flyers get thrown on the ground, you can be
contacted and fined for loitering!

This same approach can be used with business cards as well, and they fit better or at least
lighter in a backpack, you can go solo, but having a street team, either friends in business or just
friends, can make the operation even more effective!

 Flyers, and business cards can also be distributed at local businesses, like cafes, shops,
convenience stores, gas stations, barbershop, nail and hair salon and more!

BUMPER STICKERS & QR CODE/SNAPCODES

Creating a bumper sticker with logo and CODE or website can be great, especially in BIGGER
cities, where you see a lot of stickers being plastered EVERYWHERE!

Funky stickers with just a QR Code/SnapCode or creative variation with code can create
mystery!

 BONUS TIP: Using Facebook Ad, Facebook Live and YouTube videos to PROMOTE a
CONTEST where fans send you through a CAPTURE PAGE, their address to send them 1-
3 stickers for them to put up in a CREATIVE LOCATION in their CITY, and take a picture
and use a #hashtag created specifically for this CAMPAIGN.

Imagine the FRESH, new markets, the growth, and the excitement you will create with
getting others interactive with promoting your brand.

Make sure the prize is WORTH it, money or TRENDY THINGS based on your market! Or
even hold one every month or every quarter!

Your cost will be stickers + envelopes + stamps + TIME, but you will be growing:

- your email marketing list
- your direct marketing list
- your online fan base
- ultimately your wallet!