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With over 100,000 readers, the Sisters newsletter is sent to subscribers every
               Tuesday and features entertaining, informative and inspirational content created

               for black women by black women.




               Why did AARP see the need for a Sisters from AARP newsletter?

               Sisters from AARP is an online community where black women can share real talk

               and advice on the issues of greatest importance and relevance to them.

               This is a meaningful milestone in AARP’s continuing commitment to authentically,
               intentionally engage and support diverse audiences. African American women are

               thirsting for information about how to live our best lives. AARP is committed to
               being that go-to resource.

               AARP intentionally engages and supports a diverse, nationwide audience.
               Whether you live in Biloxi, Billings or Brooklyn, our aim is to empower you to

               choose how you live as you age.


               Sisters sounds great. But I’m not Black. Can I subscribe?

               Sisters from AARP celebrates Gen X and Boomer black women and features
               content of greatest interest to them. Any one is able to subscribe, so everyone

               can enjoy the Sisters newsletter. Like many of AARP offerings, we aim to offer
               information as broad and as narrow as are our members interests.

               We aim to engage with and serve our audience by “getting them.”
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