Page 7 - BWE Playbook
P. 7

KIM COLES - WGN INTERVIEW - Page 1 of 2





              Kim Coles’ interview on WGN-TV may consist of any of the sampling questions
              below (with suggested responses to the brand questions):





              You’re in town for the 2019 Black Women’s Expo. You were the keynote speaker last
              night, tell us about what you’ll be doing tomorrow.



              I’m excited to be a part of The Black Women’s Expo Fabulous and 50 Plus Day
              sponsored by AARP. This is a day of pampering, empowering and re-energizing
              women! I want everyone to stop by AARP’s Fabulous and 50 Plus Pavilion today

              between 3-4PM for a chance to meet me. I will also be talking about my career,
              reinvention and new book during AARP’s Fabulously Ageless session starting at 5PM.
              All will happen TODAY at McCormick Place.


              AARP has an initiative encourage those 50+ to Disrupt Aging. What exactly does

              that mean?


              •   AARP is changing the conversation about age and aging in this country. Through

                  the Disrupt Aging Initiative, they’re helping people understand how we can all be
                  healthy, financially secure and happy as we age.




              •   Together, we celebrate those who own their age. We hold a mirror up to against

                  beliefs; discuss new ways of living and aging, and the solutions that make this
                  possible.



              •   Today, adults 50 and older face distinct challenges and have different goals than
                  those in their 30’s and 40’s. The 50-plus are at a different place in their lives and
                  they’re motivated by different things.






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