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Our Process/Pass Thru (cont’d)

• Key marketing areas include: special book signing, onsite special offer donor commitment
• Engage social media around ‘celebrity’ host participation. Create tour hashtag to track digital

Marketing engagement and establish on-going post communications.
Tools • Work with university radio and televisions stations to cover events.
• Coordinate on any venue disclosures and releases, for photography, videography, etc.

• Communicate with venue communications obtain internet, guides and complete necessary forms.
• Order wireless Internet connections, flat screens, tables, chairs, electrical outlets, rope stanchions, etc. as
necessary.
• Coordinate with NMAAHC staff to identify team requirements, order books, schedule shipments based on
event vendor dates, etc.
Logistics
• Order pre-ordered event catering or gift/store cards or outside arrangements with vendors.
• Travel arrangements in accordance with duration of activation. Ambassador (s) if necessary will be hired in
market with #’s to be determined based anticipated attendance, venue size, budget and activation elements.

Per market post-event report with visuals will be provided.
Report to include books sales, data capture, key learning and recommendations.
Per direction of NMAAHC coordinate post-tracking for membership etc – determine method in advance for

Reports measurement against data capture etc.

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