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OBJECTIVES ACTIVATION GOALS
▪ Create a experiential ▪ Pre-arranged venue setup - i.e ▪ Activation experience to deliver:
production that features the staging, banner ups, signage, ▪ Engage 300-500 visitors at
best in stage conversation stanchions, catering, security, each event
and autograph signing with internet etc ▪ Manage 10 confirmed
lighting, great talent and interviewers for all markets
▪
Create NMAAHC Experience with:
support of NMAAHC
SOURCE: comScore Multiplatform/ Media Metrix/ Plan Metrix, April 2015; Fast Facts are Multiplatform numbers, Demo Data is PC
marketing and PR efforts. ▪ First-class stage production ▪ Support tools for NMAAHC
Only. YouTube CMS April 2015 for YouTube Video Views.-
▪ Provide distinguished and ▪ Registration and greeting area for media team generation of
professional experience for ▪ guests impressions per event.
Flat screens with looped spots
talent and NMAAHC and visual images to guide ▪
Founding Director with pre- experience ▪ Generate conversation
defined, culturally-relevant ▪ Support staff for book signing across all markets with
plan and dedicated handlers. ▪ Step and repeat setup for photo influencers to support book
opportunities sales and NMAAHC
▪ Support donor events with turnkey membership.
book sales set up and signage.
Miles Ahead Entertainment With NMAAHC
A Fool’s Errand Book Tour
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