Page 7 - MAE
P. 7

Identify pre-event tactics
                                                                                                                                            standardized across segments
                                                                               Create  project plan tool kit that
                                                                               outlines timeline, deliverables,                             for all markets  to drive and
                                                                                                                                            post-event engagement data.
                                                                               staff  responsibilities, quality
                                                                               control,  etc.                                               Ensure  tracking in place to
                                                                                                                                            collect  sales information for

                                                                                                                                            post event engagement.

                 On-Site




                 Production








                                                                                                                                               Identify essential staff,
                                                                               Work with venues to ensure                                   program talking points and
                                                                                consistent AV presentation                                   local staff training guides,

                                                                                    production and event

                                                                                              timeline.                                          tech tools to ensure
                                                                                                                                            successful event activation.







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