Page 17 - TJFR Playbook as of 8.28.19

Sisters from AARP – Talking Points and External Q&A
August 2019

Top 3-5 Messages:
 The Sisters from AARP digital newsletter celebrates Gen-X and Baby

Boomer African American women. You can sign up sistersletter.com

 Sisters from AARP is an online community where black women can share
real talk and advice on the issues of greatest importance and relevance to
them. Over the past year our readers have come to know our site as a place

for African American women to share real talk and advice—on style, health,
sex, money and more.
 To celebrate our one year anniversary, we launched its “Sisterhood is

Beautiful” contest to celebrate friends that become family. From Aug. 27 to
Sept. 6, subscribers are encouraged to submit stories of up to 350 words
describing the moment that transformed a friend into a cherished sister-
friend.

 The top essay will win a girls’ trip to New York City (Nov. 14-16) inspired by
the beauty of that friendship and a Nov. 15 makeover for the pair with
celebrity makeup artist Sam Fine.

 This is a meaningful milestone in AARP’s continuing commitment to
authentically, intentionally engage and support diverse audiences. African
American women are thirsting for information about how to live our best

lives. AARP is committed to being that go-to resource.

What is Sisters from AARP?

The Sisters from AARP digital newsletter celebrates Gen-X and Baby Boomer
African American women. The weekly newsletter features entertaining,
informative and inspirational content created for black women by black women.