Page 7 - Kappa Alpha Psi Playbook final

Exhibit Social Media Activation Plan
Social Media Hashtags
• #KLAVE2019
• #AARPINOURCOMMUNITY
https://conclave.kappaalphapsi.org/
Facebook: https://www.facebook.com/KappaAlphaPsi
Twitter: https://twitter.com/kapsi1911

Event Social Media – MAE to send pic to IOI
• On-site photographer/videographer on Wednesday and Thursday – July 31-August 1, 2019 to deliver
images/video to IOI for AARP reception and MC Lyte performance.
• Photographs – with Kappa Alpha Psi, AARP Leadership and Talent
• July 31, 2019 – AARP Reception – 5:30 P.M. – 6:30 P.M. – Senior Lounge – Bridge West
• August 1, 2019 - New 50-Year Member Reception – 4:00-4:15 P.M. – Location TBD
• August 1, 2019 - MC Lyte – 7:15 P.M. – 7:30 P.M. – Senior Lounge – Bridge West

Photo Shot List:
• Shots of conference attendees engaging at the AARP senior lounge area, such as:
o Workshop speakers entering/networking in the senior lounge near AARP specific signage
o Candid and posed shots of high-ranking members with AARP staffers and talent
o Candid shots of lounge attendees engaging with each other and doing AARP senior lounge activities
o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
o Individual photos of speakers/celebrities
o Group photos
o Scenic shots, showing event signage and general view of the scene
o Short videos of speeches/activities

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