Page 5 - World Pride NYC Playbook as of 6.24.19_Neat

Brand Ambassador Duties

As a Brand Ambassador, you will be expected to represent AARP in a pleasant and professional
manner at all times.

Booth Shift: Please arrive 30 minutes early for staff meeting, site walk through, and booth set
up. Your meeting location is the AARP booth on the showroom floor. AARP staff
volunteers report at designated times.

SUNDAY, JUNE 30, 2019- 9:00 A.M. – 10:30 A.M. BOOTH SETUP
SUNDAY, JUNE 30, 2019 - 11:00 A.M. – 6:00 P.M. – AARP BOOTH OPEN

Event Address: PRIDEFEST, 4th Avenue, Between Union Square and Astor Place
URL: https://2019-worldpride-stonewall50.nycpride.org/events/pridefest/

Contact Nii-Quartelai Quartey at 202-710-5505 or nquartey.@aarp.org

Cell Phone Use: Cell phone use is prohibited during activation and inside the booth. Please
make any necessary calls during breaks or lunch.

Your duties will include the following assignments:

Booth Activation:
1. Set up and break down booth daily.
2. Display premiums and literature; keep booth area clean and presentable throughout
activation.
3. Engage booth guests and encourage participation with voter pledge cards.
4. Distribute prizes to winners.
5. Distribute AARP literature to guests.
6. Answer any questions regarding AARP benefits, services and membership program.
7. Familiarize yourself with AARP member benefits.
8. Restock premiums and literature from storage throughout the activation.
9. Other required tasks as determined to ensure activation is successful through the
weekend.
Brand Ambassador Dress Code

• Brand Ambassadors will be provided AARP-branded tee shirts to wear the day of the event
activation.

• Please wear black slacks.

• Please also wear comfortable shoes for standing and walking.
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