Page 9 - APA Team Playbook 7.23.19

Exhibit Social Media Activation Plan
Social Media Hashtags
• #SPHINXCITY
• #AARPINOURCOMMUNITY
https://apa1906.net/95th-general-convention/ -
Facebook: https://www.facebook.com/alphaphialphafraternity
Twitter: @apa1906NETwork

Event Social Media – MAE to send pic to IOI
• On-site photographer/videographer on Thursday and Friday – July 24-26, 2019 to deliver images/video to
IOI for Marcus Johnson and MC Lyte performances.
• Photographs – with Alpha Phi Alpha and AARP Leadership and Talent
• July 24, 2019 - Dr. Jean Accius, Public Meeting – 8:00 P.M. – Grand Ballroom
• July 25, 2019 - Marcus Johnson – 6:00 P.M. - Green Room – Skyview Level
• July 26, 2019 - MC Lyte – 5:45 P.M. – 6:00 P.M. – Green Room – Skyview Level

Photo Shot List:
• Shots of conference attendees engaging at the AARP senior lounge area, such as:
o Workshop speakers entering/networking in the senior lounge near AARP specific signage
o Candid and posed shots of high-ranking members with AARP staffers and talent
o Candid shots of lounge attendees engaging with each other and doing AARP senior lounge activities
o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
o Individual photos of speakers/celebrities
o Group photos
o Scenic shots, showing event signage and general view of the scene
o Short videos of speeches/activities

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