Page 34 - QUEST-IP (Final)_Neat
P. 34

Moreover, over the years, it has been observed that where businesses
              have established its brands and strengthened its IP assets, it has always
              been valued more than its actual physical assets. Isn’t it to some extent
              surprising  to  know  that  even  for  production  units,  the  value  of  their
              brands and other IPs may be much higher than the value of their factories,
              lands, machineries and other tangible assets?

                                                                       2



















              2    Source: https://www.visualcapitalist.com/intangible-assets-driver-company-value/

          32     |  QUEST : Intellectual Property
   29   30   31   32   33   34   35   36   37   38   39