Page 15 - Why Presentation .zip

Articulate How we feel the UIG model can help them grow

● Strong Customer Relationships
Direct sales gives a small business the ability to build and manage its own personal relationships with its
customers. The relationships a business's direct sales force builds are more personal, meaningful and
memorable. These relationships can help the business better understand and adapt to the needs of their
customers while fostering a sense of loyalty to the business's brand.

● Relationship Building
The direct sales model, with its face-to-face approach, offers a means to help develop stronger relationships
with customers. Customers tie the products and the business to a person that they may feel affection or loyalty
toward. Social media enables individual salespeople and the business to build on the relationships established
during the in-person meetings between visits. These multiple points of contact can help to turn a casual buyer
into a loyal, long-term customer. Because returning customers tend to yield a much higher profit due to the low
acquisition cost, direct sales provides an advantage over more impersonal, mass marketing approaches.

● Coordination with Other Business Strategies
Because a small business using the direct sales model controls its sales force, it gains the ability to coordinate
its sales interactions with its production and marketing strategies. The business can ensure that the sales
representatives interacting directly with customers use similar marketing language and presentation as its
media advertising campaigns. This helps to reinforce marketing messages with customers. A small business
can also use feedback from its direct sales interactions to evaluate the effectiveness of its other marketing
campaigns, and to tailor its development of products or services to consumer interests.