Page 16 - Why Presentation .zip

Articulate How we feel the UIG model can help them grow

● Cost and Price Control
A small business using the direct sales model has a significant degree of control over its pricing and distribution. As a
result, the business has greater capability to verify that its products are competitively priced. The business is also able to
ensure the individuals representing its products or services are knowledgeable and effective. In addition, a business that
uses a direct sales model is less reliant on the services of retailers.

● Access to More Consumers
A direct selling campaign affords a small business access to consumers it otherwise may not reach. Not all customers
receive or respond to media advertising campaigns. Similarly, some customers may not shop at the retail stores that
stock a business's products. The direct sales model is a way to get to these customers directly and initiate a sale. In some
cases, a small business leverages existing social relationships in a direct sales campaign. In these situations, the sales force is
encouraged to sell primarily to their friends and family.