Page 9 - Why Presentation .zip

Why UIG does what it does and the purpose(s) fulfilled by

the new channel

WHY

A huge swath of Americans, needs for financial advice are focused on issues like credit card debt, building an
emergency fund, or just getting their head around their budget for the first time.

What about people with no assets at all, or even a negative net worth? Those with credit card debt, no emergency
savings fund, and no idea of how much money is coming in, going out, or where it’s going… but they want help. How
can financial advisors help them? In reality, that person is not a good fit for a financial advisor, at least given how
most operate today. Instead, that person needs a financial coach.

Purpose

Personal financial coaching is one of the more effective approaches for influencing behavioral change and
promoting positive financial outcomes, especially for those with low to moderate incomes.