Page 22 - UIG Business Model Presentation
P. 22
Why UIG does what it does and the purpose fulfilled
by the new channel
WHY
A WHOPPING 61% of Americans are in need of financial advice and guidance. Millions of Americans are drowning in
issues like credit card debt, not being able to build an emergency fund or just have no idea how to budget their
money.
We found that there is a WELL underserved market of middle to low income households who have NO idea how to
budget or save because they were NOT taught.. They are taught that if you get it, spend it. NOT the importance or
value of a $1.
Americas high $$$ earners may have their finances down packed!
What about people who don’t know what to do? NO clue of how much money is coming in and out of their
household, or where in the world their money is going, those people want help! How can financial advisors help them?
The sad truth is that, that, person is not a good fit for a financial advisor! Instead, that person needs a Financial
Fitness Coach.
