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Young Latinos: A Generation of Change
Connecting with Young Latinos
Social media captures the largest young Latino audience, Even though 91% of all young Latino voters are U.S.
with 62% who rely on it for social and political news. born, 54% in our study speak Spanish at home at
Young Latinos are multiscreen, multichannel users with least half the time. And while many family members
49% who use TV to watch local news and 38% who use it reside in Latin America, they are frequently present via
to watch national news. technology-based personal communication tools. Many
young Latinos live in multigenerational households
As for language, 85% of young Hispanics consume where media and conversation are fluid in both
news in English daily or weekly, and almost half (49%) languages.
consume news in Spanish. Young Latinos rely on Spanish-
language news media to report on what is happening in
the U.S. and Latin America.
YOUNG LATINO VOTERS FOLLOW POLITICAL NEWS
IN SPANISH AND ENGLISH (DAILY OR WEEKLY)
NEWS
85%
51%
49%
ENGLISH SPANISH
NEWS NEWS
Source: Telemundo. Young Latino Voter Survey, June 2020.
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