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However, many actions that seem irrational on the whole have rational origins if you
consider their immediate outcome.
Frédéric Bastiat: Frédéric Bastiat and W. B. Hodgson, What Is S een and What Is Not S een:
Or Political Economy in O ne L esson (London: Smith, 1859).
Future You: Hat tip to behavioral economist Daniel Goldstein, who said, “It’s an unequal
battle between the present self and the future self. I mean, let’s face it, the present self
is present. It’s in control. It’s in power right now. It has these strong, heroic arms that
can li doughnuts into your mouth. And the future self is not even around. It’s off in
the future. It’s weak. It doesn’t even have a lawyer present. ere’s nobody to stick up
for the future self. And so the present self can trounce all over its dreams.” For more,
see Daniel Goldstein, “ e Battle between Your Present and Future Self,” TEDSalon
NY2011, November 2011, video,
https://www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and
_future_self.
People who are better at delaying grati cation have higher SAT scores: Walter Mischel,
Ebbe B. Ebbesen, and Antonette R askoff Z eiss, “C ognitive and Attentional
Mechanisms in Delay of Grati cation,” Journal of Personality and S ocial Psycholog y
21, no. 2 (1972), doi:10.1037/h0032198; W. Mischel, Y. Shoda, and M. Rodriguez,
“Delay of Grati cation in Children,” Science 244, no. 4907 (1989),
doi:10.1126/science.2658056; Walter Mischel, Yuichi Shoda, and Philip K. Peake,
“ e Nature of Adolescent C ompetencies Predicted by Preschool Delay of
Grati cation,” Journal of Personality and S ocial Psycholog y 54, no. 4 (1988),
doi:10.1037//0022–3514.54.4.687; Yuichi Shoda, Walter Mischel, and Philip K.
Peake, “Predicting Adolescent C ognitive and Self-Regulator y C ompetencies from
Preschool Delay of Grati cation: Identif ying Diagnostic C onditions,” Developmental
Psycholog y 26, no. 6 (1990), doi:10.1037//0012–1649.26.6.978.
CHAPTER 16
“I would start with 120 paper clips in one jar”: Trent D yrsmid, email to author, April 1,
2015.
Benjamin Frank lin: B enjamin Franklin and Frank Woodworth Pine, Autobiography of
Benjamin Franklin (New York: Holt, 1916), 148.
Don’t break the chain of creating e ver y day: Shout-out to my friend Nathan Barr y, who
originally inspired me with the mantra, “Create Ever y Day.”
people who track their progress on goals like losing weight: B enjamin Harkin et al.,
“Does Monitoring Goal Progress Promote Goal Attainment? A Meta-analysis of the
Experimental Evidence,” Psychological Bulletin 142, no. 2 (2016),
doi:10.1037/bul0000025.
those who kept a daily food log lost twice as much weight as those who did not: Miranda
Hitti, “Keeping Food Diar y Helps Lose Weight,” WebMD, July 8, 2008,
http://www.webmd.com/diet/news/20080708/keeping-food-diar y-helps-lose-weight;
Kaiser Permanente, “Keeping a Food Diar y Doubles Diet Weight Loss, Study