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However, many actions that seem irrational on the whole have rational origins if you
                        consider their immediate outcome.
                Frédéric Bastiat: Frédéric Bastiat and W. B. Hodgson, What Is S een and What Is Not S een:
                        Or Political Economy in O ne L esson (London: Smith, 1859).
                Future You: Hat tip to behavioral economist Daniel Goldstein, who said, “It’s an unequal
                        battle between the present self and the future self. I mean, let’s face it, the present self
                        is present. It’s in control. It’s in power right now. It has these strong, heroic arms that
                        can li doughnuts into your mouth. And the future self is not even around. It’s off in
                        the future. It’s weak. It doesn’t even have a lawyer present. ere’s nobody to stick up
                        for the future self. And so the present self can trounce all over its dreams.” For more,
                        see Daniel Goldstein, “ e Battle between Your Present and Future Self,” TEDSalon
                        NY2011, November 2011, video,
                        https://www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and
                        _future_self.
                People who are better at delaying grati cation have higher SAT scores: Walter Mischel,
                        Ebbe B. Ebbesen, and Antonette R askoff Z eiss, “C ognitive and Attentional
                        Mechanisms in Delay of Grati cation,” Journal of Personality and S ocial Psycholog y
                        21, no. 2 (1972), doi:10.1037/h0032198; W. Mischel, Y. Shoda, and M. Rodriguez,
                        “Delay of Grati cation in Children,” Science 244, no. 4907 (1989),
                        doi:10.1126/science.2658056; Walter Mischel, Yuichi Shoda, and Philip K. Peake,
                        “ e Nature of Adolescent C ompetencies Predicted by Preschool Delay of
                        Grati cation,” Journal of Personality and S ocial Psycholog y 54, no. 4 (1988),
                        doi:10.1037//0022–3514.54.4.687; Yuichi Shoda, Walter Mischel, and Philip K.
                        Peake, “Predicting Adolescent C ognitive and Self-Regulator y C ompetencies from
                        Preschool Delay of Grati cation: Identif ying Diagnostic C onditions,” Developmental
                        Psycholog y 26, no. 6 (1990), doi:10.1037//0012–1649.26.6.978.

                                                      CHAPTER 16


                “I would start with 120 paper clips in one jar”: Trent D yrsmid, email to author, April 1,
                        2015.
                Benjamin Frank lin: B enjamin Franklin and Frank Woodworth Pine, Autobiography of
                        Benjamin Franklin (New York: Holt, 1916), 148.
                Don’t break the chain of creating e ver y day: Shout-out to my friend Nathan Barr y, who
                        originally inspired me with the mantra, “Create Ever y Day.”
                people who track their progress on goals like losing weight: B enjamin Harkin et al.,
                        “Does Monitoring Goal Progress Promote Goal Attainment? A Meta-analysis of the
                        Experimental Evidence,” Psychological Bulletin 142, no. 2 (2016),
                        doi:10.1037/bul0000025.
                those who kept a daily food log lost twice as much weight as those who did not: Miranda
                        Hitti, “Keeping Food Diar y Helps Lose Weight,” WebMD, July 8, 2008,
                        http://www.webmd.com/diet/news/20080708/keeping-food-diar y-helps-lose-weight;
                        Kaiser Permanente, “Keeping a Food Diar y Doubles Diet Weight Loss, Study
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