Page 3 - THEi Student Applied Research Presentations 2023

strategies such as social media and scent FST), and non-dairy-based ice-cream (Culinary
marketing influence consumer behaviour Arts and Management/FMH).
(Fashion Design/FDE), and the use of chatbots
in digital marketing (Public Relations and Projects conducting electronic taste analysis
International Events Management/FMH); with the Electronic Tongue to guide food and
whilst other projects focusing on consumers’ beverage development e.g., mooncakes and
experience with self-service technology in cocktails (Food Science and Safety/FST), and
hotels (Hotels Operations Management/ analyzing consumers’ acceptability of plant-
FMH), or with attending virtual conference based milk, or food made of food by-products
(Public Relations and International Events (Culinary Arts and Management/FMH).
Management/FMH). In Multimedia Technology
and Innovation/FDE, projects developing From 20 November 2023 onward, these
interactive games and music videos to enrich projects, in the form of abstracts, posters
user experience. and video presentations, will be on display
on THEi’s website. Physical poster exhibitions
4. Caring for the Body and Mind will be held from 20 to 24 November on the

Projects researching the use of art therapy to Tsing Yi Campus, and from 27 November to
reduce stress (Health Care/FST) or horticultural 1 December on the Chai Wan Campus. The
activities to improve social well-being (Chinese Best Poster Awards and Best Video Awards
Medicinal Pharmacy/FST); and projects Competition will be held online during the same
evaluating the impact of different exercise period as the poster exhibitions. I sincerely
types on the physical body, and the factors invite all of you to view our students’ creative
affecting Hong Kong students’ participation in work and vote for your favourite posters and
sports (Sports and Recreation Management/ videos.
FMH). Professor Alan Lau

5. New Food Development Using Food By- President, THEi
products and Dairy Alternatives
November 2023
Projects experimenting with the use of
alternative ingredients or food by-products
to develop new food products, for example,
gluten-free yam-based rice puffs, plant-based
rice bagels, vegan crispy pork sheets made of
sweet corn residue (Food Science and Safety/

2 Student Applied Research Presentations 2023 Student Applied Research Presentations 2023 3