Page 26 - 2016 Year In Review

ACTIVATIONS

TRENDS

The sponsorship activation landscape is filled with tried-and-true tactics.
However, as the industry evolves and technology improves, the barriers
to engaging and differentiated activation are lower than ever. In 2016, the

sponsorship industry saw a number of activation trends gain traction.
These trends are coming to life across multiple channels, from inside the

arena to on official team and league mobile apps, and sponsorship
marketers seeking to optimize their investments must pay attention.
S&E highlights the top five sponsorship activation trends of 2016.

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