Page 30 - 2016 Year In Review
P. 30
SPONSOR CATEGORIES
TO WATCH
The list of largest spending categories in sponsorship marketing have
remained remarkably consistent: retail banking, beer, automotive, and
telecom, to name a few. However, each year provides a glimpse into
categories in which sponsorship is likely to play an increasingly large
role, providing increased competition and key learnings for sponsors and
revenue-generation opportunities for properties. S&E projects five
categories to watch in the world of sponsorship.
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