Page 34 - 2016 Year In Review

S&E LABS YEAR IN REVIEW

S&E’s thought-leadership arm, S&E Labs, published hundreds of content
pieces in 2016, providing insights on trends and best practices in the world of sponsorship marketing.
Thank you for your clicks, shares, and feedback; they are a reflection of a passionate and dedicated
community of sponsorship professionals around the world. Check out our most popular content pieces
of 2016 on the opposite page.

1. Apple's Evolving 2. NBA Canada & the 2016 3. Five Takeaways from the 4. Three Ways Tourism Boards
Relationship w. Sponsorship NBA All-Star Game World Cup of Hockey Use Sponsorship

5. When In-Arena Branding Is 6. Most Marketable Athletes 7. How the Kardashians Built 8. Sponsorship Category
More than a Sign from the 2016 Rio Olympics a Sponsorship Empire Insights: Wristwatches

9. When Properties Rebrand 10. The Marketability of a
Team Mascot

32