Page 3 - 2016 Year In Review

A Word From Our Partners

S&E Sponsorship Group was founded with a vision to become Canada’s leading sponsorship agency. Such a lofty
and ambitious goal for a start-up agency in a highly competitive industry segment could only be achieved if we fully
embraced the concept that the best ideas have no rightful owner – they can come from anyone and anywhere. Over
the past 8 years, this commitment to thought leadership has been integral to our culture.

Creating a culture of thought leadership requires insight, collaboration, and expertise. It is fueled by passion,
courage, and a relentless belief that we can be better as a company with each new day. With a “best idea wins”
mentality, we empower our entire team to take positive action in our business. This also means that we embrace
healthy debate and active dialogue. At S&E, if you’ve got an opinion, you’re not just allowed to share it; you’re
expected to fight for it. S&E Labs was born of our passion for sponsorship and a desire to share it with the industry
at large.

Forming this group signaled our next big ambition, to be a global leader in the sponsorship industry. Since inception,
we have produced almost 400 pieces of content, earning the attention and respect from major media outlets
including BNN, CP24, Rogers Sportsnet, the Toronto Star, the Globe & Mail, and more. We have found our voice and
truly built a reputation as insiders, experts, and thought leaders. Furthermore, through this formalized commitment,
we have meaningfully engaged our entire team in the process. Our Picks of the Week come straight from the words
of our teammates, and our collective experiences shape and form our weekly insights. There are very few instances
of bylines in our work – our best comes from the best of all of us.

We recently announced that S&E Sponsorship Group will be joining Dentsu Aegis Network, the fastest growing global
advertising & media group, to launch MTKG in Canada. Joining Dentsu Aegis Network marks the next stepping stone
in realizing our full potential and purpose. We are very proud to join a company that shares in our passion and aligns
so seamlessly with our values and culture.

The past year has been one of the most productive on record for our team both in the results of our business, and in
the delivery of leading insights to the industry. Beyond this, we have seen our clients' businesses thrive, as they too
are leaders in sponsorship and their respective industry segments. We are so proud to share our success with them;
as our partners, they are truly one in the same. As we look back on the year that was 2016 in the world of
sponsorship, we wanted to share some fresh new insights on what we see coming in 2017 as we embark on this new
chapter.

We hope you enjoy the read, and we thank you most sincerely for your continued partnership.

Brian, Matthew, Cori

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