Page 8 - 2016 Year In Review
P. 8
EMERGING
SPORTS
ENDORSERS
In 2016, many new athletes emerged as major players in the
endorsement world. Some endorsers are rookies who appealed to
brands looking to gain a first mover advantage with a young star,
whereas others were late bloomers, turning their sustained on-field
performance into off-the-field success. S&E highlights athletes whose
marketability skyrocketed this past year.
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