Page 31 - 10052 WORSH Marketor Issue 79.indd
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ÀQHV  <HW RWKHUV ORVW WKHLU 5R\DO                                                             Venetia Howes
        Charters due to illicit or inappropriate   Tom Attwood                                          Past Master
        activities. Short of being absorbed or
        merging with another company,
        most of these companies simply       Liveryman Tom Attwood was born on    He also served as a
        disappeared.                         30 March 1931 and died on 6          member of
        One of the sadder stories is of the   November 2017. His second given     Richmond upon
        Longbow String Makers. In 1370, the   name, Jaymril (which may be unique   Thames Borough
        Bowstring Makers broke away from     in ‘Who’s Who’) is a combination of   &RXQFLO
        the Bowyers to form their own        his parents’ names, James and Avril.
        company. In 1547, the Court of                                            Tom married
        Aldermen allowed 20 ‘foreigners’     Tom attended Haileybury School and   Lynette in 1963
        (from outside the City of London) to   the Royal Military Academy,        and they had a
        be granted the freedom to help       Sandhurst, undertaking his National   son, Alistair, a
        make up their numbers. As of 1806,   Service in Egypt. This had exciting   businessman and Caroline, a lawyer.
        they were 82 in order of             moments – during the Suez crisis, he   At a delightful celebration lunch in
        precedence; yet, by 1837 were said   was imprisoned and only released on   December, attended by many
        to be, ‘at present…expiring’. In 1854,   the intervention of the Red Cross.  friends and family, his children
        no one turned up for the Company’s   Tom’s formal business education      described the importance of family
        Warden election except the Clerk;    took place at Harvard Business       life to Tom, with particular memories
        and thus, the makers of a key                                             of trips to watch London Scottish
        component of the venerated English   School and INSEAD, Fontainebleau,    UXJE\ DQG ZRQGHUIXOO\ RUJDQLVHG
        weapon at the Battle of Crecy        EXW KH DOVR ZRUNHG LQ WKDW ZHOO      family holidays. They also mentioned
        disappeared from the records.        known nursery of marketing talent,   that he liked his food simple, which
                                             Procter & Gamble. In 1965 he set up
        Most of the companies that have      his own consultancy, of which he     makes me wonder how he endured
        disappeared were of the lesser                                            livery dinners over the years!
        trades. They were makers of things or   was Chairman until 1997. (The TELEX
        provided menial services rather than   address for the consultancy, Cargill,   Tom had become a Liveryman in
        major sellers of things. So, gone are   Attwood and Thomas Ltd, was       1980 and served on the Court from
        WKH 6KLYHUV  &DVNHW PDNHUV  %HDGHUV    CATMANCO – Tom was a great cat              7RP ZDV SURXG RI KDYLQJ
        Boxmakers, Braelers, Buttonmakers,   lover.)                              organised “A Country Weekend”
        Cotelers, Cotterers, Drummakers,     During his long career Tom was an    over Easter at Madingley Hall,
        Fursters, Garblers, Horse Rubbers, Hot   advisor to many household names   Cambridge’s Institute of Continuing
        Pressers, Huvers, Nailers, Pastelers,   such as Shell and the Girl Guides. He   Education, for the Company. This
        Sawyers, Sheathers, Starchmakers,    published widely on marketing,       was one of a number of visits to
        Stockers, Water Carriers, Porters and   management and business topics    Cambridge arranged in the 1980s.
        Verrers, again to name just a few. As   and was a speaker at international   Tom and Lynette took part in Past
        Shakespeare would put it, these      conferences organised by the United   Master Brian Scanlon’s livery visit to
        were the ‘rude mechanicals’ who                                           California in 1996. Liveryman Barbara
        did not manage to rise into the      Nations, the European Commission     Thomas remembers with great
        wealthy merchant classes and thus    and the World Council of Churches.   appreciation their warm support for
        were unable to afford the protection   Past Master and Founder, Austin    her husband, David Thomas’s, year
        and associated costs of              Nunn, remembers Tom providing a      as Master in 1997.
        incorporating as a livery company.   great deal of assistance to the
                                             Institute of Marketing in the 1960s, at   Illness in recent years prevented Tom
        6800$5<
                                             the time when they were starting to   and Lynette from attending
        Despite the comings and goings,      regionalise and to set up branches in   Marketors’ events, but they
        apexes and nadirs of the City’s livery   the home counties. Tom’s public   continued to follow the fortunes of
        companies, it is as healthy a body   appointments included President of   the Company through the pages of
        corporate today as it has ever been.   the International Consultants’     MARKETOR and contact with
        There are probably more livery       )RXQGDWLRQ            VHUYLQJ RQ WKH   personal friends in the livery. They are
        companies than ever, and the         Executive Committee, British         a great example that ‘livery is for life’
        number of liverymen exceeds 26,000
        (quite a recovery from the 5,500 in   Management Training Export Council   and I am delighted to say that
        1855). Nevertheless, there continue to              &KDLUPDQ RI WKH 3RVW   Lynette has agreed to become a
        EH VLJQLÀFDQW RYHUODSV LQ SURIHVVLRQV   2IÀFH 8VHUV· 1DWLRQDO &RXQFLO     Companion of the Company. This will
        represented and memberships held.               DQG $VVRFLDWH 3URIHVVRU RI   be a splendid way to continue to
        Particularly the Marketors, with its   Strategic Management, International   honour Tom’s great contribution to
        broad church, has members who are    0DQDJHPHQW &HQWUHV                   our profession and our Company.
        also Information Technologists,
        Stationers, Management Consultants,   Dr Alfred Gooding OBE LLD           In memoriam: Liveryman Arthur
        World Traders, Entrepreneurs and     1923-2018                            William Naisbitt 1923-2018
        Public Relations Practitioners. What   We learned the sad news of the     Liveryman Arthur Naisbitt died
        does the future hold? Will the       passing of Alfred (Alf) Gooding who   peacefully at his own home on
        Marketors follow in the footsteps of   died on January 29 at the age of 95.   Sunday, January 7, aged 94. Arthur
        the Leathersellers? Or the Weavers?   Alf became a Freeman in 1981 and    became a Freeman and Liveryman
        Giving of your time, knowledge and   Liveryman in 1982. He lived in Wales   of this Company in 1988 and was a
        money are ways you can help at       with his wife Lavinia who has        ZHOO NQRZQ DQG PXFK OLNHG FLWL]HQ RI
        least ensure we don’t end up like the   survived him.                     the City.
        Bowstring Makers.



        MARKETOR SUMMER 2018                                                                      marketors.org  31
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