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ÀQHV <HW RWKHUV ORVW WKHLU 5R\DO Venetia Howes
Charters due to illicit or inappropriate Tom Attwood Past Master
activities. Short of being absorbed or
merging with another company,
most of these companies simply Liveryman Tom Attwood was born on He also served as a
disappeared. 30 March 1931 and died on 6 member of
One of the sadder stories is of the November 2017. His second given Richmond upon
Longbow String Makers. In 1370, the name, Jaymril (which may be unique Thames Borough
Bowstring Makers broke away from in ‘Who’s Who’) is a combination of &RXQFLO
the Bowyers to form their own his parents’ names, James and Avril.
company. In 1547, the Court of Tom married
Aldermen allowed 20 ‘foreigners’ Tom attended Haileybury School and Lynette in 1963
(from outside the City of London) to the Royal Military Academy, and they had a
be granted the freedom to help Sandhurst, undertaking his National son, Alistair, a
make up their numbers. As of 1806, Service in Egypt. This had exciting businessman and Caroline, a lawyer.
they were 82 in order of moments – during the Suez crisis, he At a delightful celebration lunch in
precedence; yet, by 1837 were said was imprisoned and only released on December, attended by many
to be, ‘at present…expiring’. In 1854, the intervention of the Red Cross. friends and family, his children
no one turned up for the Company’s Tom’s formal business education described the importance of family
Warden election except the Clerk; took place at Harvard Business life to Tom, with particular memories
and thus, the makers of a key of trips to watch London Scottish
component of the venerated English School and INSEAD, Fontainebleau, UXJE\ DQG ZRQGHUIXOO\ RUJDQLVHG
weapon at the Battle of Crecy EXW KH DOVR ZRUNHG LQ WKDW ZHOO family holidays. They also mentioned
disappeared from the records. known nursery of marketing talent, that he liked his food simple, which
Procter & Gamble. In 1965 he set up
Most of the companies that have his own consultancy, of which he makes me wonder how he endured
disappeared were of the lesser livery dinners over the years!
trades. They were makers of things or was Chairman until 1997. (The TELEX
provided menial services rather than address for the consultancy, Cargill, Tom had become a Liveryman in
major sellers of things. So, gone are Attwood and Thomas Ltd, was 1980 and served on the Court from
WKH 6KLYHUV &DVNHW PDNHUV %HDGHUV CATMANCO – Tom was a great cat 7RP ZDV SURXG RI KDYLQJ
Boxmakers, Braelers, Buttonmakers, lover.) organised “A Country Weekend”
Cotelers, Cotterers, Drummakers, During his long career Tom was an over Easter at Madingley Hall,
Fursters, Garblers, Horse Rubbers, Hot advisor to many household names Cambridge’s Institute of Continuing
Pressers, Huvers, Nailers, Pastelers, such as Shell and the Girl Guides. He Education, for the Company. This
Sawyers, Sheathers, Starchmakers, published widely on marketing, was one of a number of visits to
Stockers, Water Carriers, Porters and management and business topics Cambridge arranged in the 1980s.
Verrers, again to name just a few. As and was a speaker at international Tom and Lynette took part in Past
Shakespeare would put it, these conferences organised by the United Master Brian Scanlon’s livery visit to
were the ‘rude mechanicals’ who California in 1996. Liveryman Barbara
did not manage to rise into the Nations, the European Commission Thomas remembers with great
wealthy merchant classes and thus and the World Council of Churches. appreciation their warm support for
were unable to afford the protection Past Master and Founder, Austin her husband, David Thomas’s, year
and associated costs of Nunn, remembers Tom providing a as Master in 1997.
incorporating as a livery company. great deal of assistance to the
Institute of Marketing in the 1960s, at Illness in recent years prevented Tom
6800$5<
the time when they were starting to and Lynette from attending
Despite the comings and goings, regionalise and to set up branches in Marketors’ events, but they
apexes and nadirs of the City’s livery the home counties. Tom’s public continued to follow the fortunes of
companies, it is as healthy a body appointments included President of the Company through the pages of
corporate today as it has ever been. the International Consultants’ MARKETOR and contact with
There are probably more livery )RXQGDWLRQ VHUYLQJ RQ WKH personal friends in the livery. They are
companies than ever, and the Executive Committee, British a great example that ‘livery is for life’
number of liverymen exceeds 26,000
(quite a recovery from the 5,500 in Management Training Export Council and I am delighted to say that
1855). Nevertheless, there continue to &KDLUPDQ RI WKH 3RVW Lynette has agreed to become a
EH VLJQLÀFDQW RYHUODSV LQ SURIHVVLRQV 2IÀFH 8VHUV· 1DWLRQDO &RXQFLO Companion of the Company. This will
represented and memberships held. DQG $VVRFLDWH 3URIHVVRU RI be a splendid way to continue to
Particularly the Marketors, with its Strategic Management, International honour Tom’s great contribution to
broad church, has members who are 0DQDJHPHQW &HQWUHV our profession and our Company.
also Information Technologists,
Stationers, Management Consultants, Dr Alfred Gooding OBE LLD In memoriam: Liveryman Arthur
World Traders, Entrepreneurs and 1923-2018 William Naisbitt 1923-2018
Public Relations Practitioners. What We learned the sad news of the Liveryman Arthur Naisbitt died
does the future hold? Will the passing of Alfred (Alf) Gooding who peacefully at his own home on
Marketors follow in the footsteps of died on January 29 at the age of 95. Sunday, January 7, aged 94. Arthur
the Leathersellers? Or the Weavers? Alf became a Freeman in 1981 and became a Freeman and Liveryman
Giving of your time, knowledge and Liveryman in 1982. He lived in Wales of this Company in 1988 and was a
money are ways you can help at with his wife Lavinia who has ZHOO NQRZQ DQG PXFK OLNHG FLWL]HQ RI
least ensure we don’t end up like the survived him. the City.
Bowstring Makers.
MARKETOR SUMMER 2018 marketors.org 31

