Page 34 - 10052 WORSH Marketor Issue 79.indd

panettone went all over the world
with the Italian people. It moved
from being a seasonal dessert to
become one of the famous and
admired Italian desserts for the
everyday table. it is still eaten as a
special treat at Christmas, when
there is not a single bar, restaurant,
bakery or table without a generous
slice of panettone for their guests.
Italian letter… from one The colomba’s origins are obscure
with many different traditions and
legends being cited. The hard truth is
indulgence to another Federica Saachi probably related to the genius of the
Liveryman
marketing and advertising manager
Being back in Italy means not only being surrounded of the Motta brand at that time. He
was Dino Villani who, in order not to
by historic buildings, breath-taking landscapes and
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fashionable shops, it also means that every festival, keep the machinery running,
especially the religious ones, will last longer than launched this spring desert made out
anywhere else in the world. with the same dough in a dove
shape, iconic symbol of the Easter
period and messenger of peace. The
colomba hasn’t quite made the UK
For example, Christmas in Italy starts world, the one and only king of the high streets – but then it faces stiff
on December 7 and lasts until table is panettone! Its origins are competition from the Cadbury’s
Epiphany on January 6. During this from a Lombardy tradition. During Creme Egg.
seemingly endless festive time, medieval times, the bread was
people tend to be nicer and better enriched with honey and nuts to
behaved. celebrate the Christmas time as a
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Friends take the chance to organise richer bread all through the history of
dinners and parties and all sorts of Lombardy.
happenings to get together!
Companies and groups of Through the centuries, every family,
colleagues enjoy time together, bakery and city had its very own
forgetting their daily disputes. recipe and shape for the richer
bread.
Special (and fattening) guests at this
festive time are sweets and more It was only in the early 1900s when
sophisticated, elaborate dishes. It the famous Angelo Motta, founder
feels like every mother, grandma and of the food brand Motta, started to
aunt will engage their personal mass produce panettone using the
MasterChef competition to produce original recipe and still unique shape.
the best and most surprising meal.
During the Second World War, it was
Each region has its own traditional enjoyed as a cheap, rich and
dishes and menus; enriched by the ORQJ ODVWLQJ IRRG IRU HYHU\RQH DW
mixture of cultures and traditions. But Christmas time. After the war when a
from north to south and all over the massive migration started,

St Bride’s Christmas Quiz – The Results!

Thanks to all members who entered 1. b) 2014 9. c) Portland Stone
the “Marketor” Christmas Quiz. We’re 10. c) 1957
pleased to announce that the 2. c) 5th
winner is Past Master Dr Roger Hood, 3. c) Wynkyn de Worde 11. c) Spanish
who correctly answered nine out of 4. d) Cats and Dogs 12. Most popular: Hark the Herald
twelve questions about St Bride’s. Angels Sing
Roger will celebrate with a sparkling 5. b) £11000 Least popular: We Three Kings
gift of Bollinger Champagne – a 6. b) The Daily Courant Did you know most of them? Then
GHÀQLWH 0DUNHWRUV· IDYRXULWH don’t forget to enter next Christmas’s
7. b) Methuselah
And for the rest of us, here are the “Marketor” Quiz to win even more
answers: 8. a) Godfrey Allen celebration Champagne!

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