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BUSINESS                 Tuesday 21 January 2020
                                                                                                                           A25

            Startups see a market in renting couches by the month




            NEW  YORK  (AP)  —  Zacha-   women's designer clothing,
            riah  Mohammed's  living  and  even  Netflix  and  Spo-
            room  is  filled  with  stuff  he  tify,  which  let  you  stream
            doesn't own.                 from a huge catalog rather
            He  pays  $200  a  month  for  than buy individual TV show
            the  sofa,  side  table,  bar  episodes, movies or songs.
            cart, dining table and four  "They're  moving  a  lot.
            chairs in his living room. It's  They're  changing  jobs  a
            worth  it,  the  27-year-old  lot,"  says  Thomas  Robert-
            New Yorker says. If he needs  son,  a  marketing  professor
            to  move,  which  he's  done  at  the  Wharton  School  of
            twice in the last 12 months,  the University of Pennsylva-
            he won't need to lug a sofa  nia, describing the types of
            across the city or worry if it  people who would use the
            will fit in a new place. The  services.  "Why  would  you
            furniture-rental   startup,  want  to  be  saddled  with
            Feather, will swap out items  furniture?"
            for something else.          The  furniture-rental  com-
            "We don't want to be stuck  panies  target  high-income
            with  a  giant  couch,"  says  city  dwellers  who  want  a
            Mohammed,  a  social  me-    $1,100  orange  love  seat
            dia manager at a software  ($46 a month) or $980 leath-   In this Monday, Nov. 25, 2019 photo, Zachariah Mohammed, left, Pete Mancilla, and their dog
            company,  who  lives  with  er bench ($41 a month) —      Remy pose for a picture in their apartment in New York.
            his  partner  and  their  dog,  but  only  temporarily.  The                                                                    Associated Press
            Remy.                        furniture  itself  is  a  step  up
            Feather,  Fernish  and  other  from Ikea.                 Then  he  moved  to  a  fur-  grow.  They  offer  furniture  Switzerland and Belgium.
            companies aim to rent fur-   "I'm 32 years old and have  nished rental apartment in  from  Crate  &  Barrel,  West  Renting  may  make  sense
            niture  to  millennials  who  lived in 25 different places,  Singapore.                Elm and smaller brands.      for  a  generation  that  sees
            don't want to commit to big  five  different  countries,  12  "It  was  probably  the  first  Others  are  renting  out  "life as transient," says Hana
            purchases  or  move  heavy  different  cities,"  says  Chan  time my adult life that I felt  home goods, too. Rent the  Ben-Shabat, the founder of
            furniture  and  are  willing  to  Park,  who  co-founded  on-  like  I  was  truly  at  home,"  Runway  recently  added  Gen  Z  Planet,  a  research
            pay  for  the  convenience.  line furniture rental compa-  Park says.                  West Elm pillows and quilts.  and  advisory  firm  that  fo-
            It's part of a wave of rental  ny  Oliver  Space  last  year.  These startups are in just a  Ikea  is  testing  a  rental  ser-  cuses  on  the  generation
            culture  that  includes  Rent  He  constantly  bought  and  handful  of  coastal  cities,  vice  in  several  countries  born  between  the  late
            the  Runway,  focused  on  discarded cheap furniture.  with few users, but seek to  outside  the  U.S.,  including  1990s and 2016. q

            IMF: Low rates and reduced trade tension to aid world growth



            WASHINGTON  (AP)  —  Low  global  growth  this  year  by  to face an array of risks, in-  growth this year and next."  2021,  partly  because  the
            interest rates and reduced  lowering tariffs and improv-  cluding  the  possibility  that  "We already see some ten-  boost that the economy re-
            trade  tensions  will  likely  ing  business  confidence.  trade tensions will escalate  tative signs of stabilization,"  ceived from President Don-
            buoy  the  global  economy  The  global  economy  is  re-  again. And many countries  she said. "But we have not  ald  Trump's  2017  tax  cuts
            over  the  next  two  years  bounding  from  some  tem-   aren't  benefiting  from  the  reached  a  turning  point  has been fading.
            and  help  nurture  steady  if  porary  stumbles,  including  modest upswing in growth.  yet."                      China's  economy  will  also
            modest growth.               a lull in the launch of new  Presenting  the  report  at  a  Even  in  the  United  States,  continue  to  decelerate,
            That's the view of the Inter-  technology  products  and  news  conference  in  Da-    the  IMF  foresees  growth  the  IMF  predicts  —  from
            national  Monetary  Fund,  new  emissions  standards  vos,  Switzerland,  IMF  chief  slowing  from  2.3%  in  2019  6.1% last year to 6% in 2020
            which  foresees  world  eco-                                                           to 2% this year and 1.7% in  and 5.8% next year.q
            nomic growth accelerating
            from 2.9% last year to 3.3%
            in  2020  and  3.4%  in  2021.
            The international economy
            is  receiving  a  significant
            boost  -  0.5  percentage
            point  of  growth  last  year
            and  this  year  -  from  cen-
            tral banks' low-rate policies,
            the  lending  organization
            says  in  a  global  outlook
            report  out  Monday.  The
            U.S.  Federal  Reserve,  for
            instance,  cut  rates  three
            times last year and expects
            to  keep  rates  low  for  the   An  employee  works  in  a  chemical  fiber  plant  in  Nantong  in
                                         eastern China's Jiangsu Province, Friday, Jan. 17, 2020.
            foreseeable  future.And  an                                           Associated Press
            interim  trade  deal  signed
            last  week  by  the  United
            States  and  China  —  the  that disrupted car produc-    Kristalina  Georgieva  said
            world's two biggest econo-   tion.                        that  after  a  slowdown  in
            mies — is expected to add  Still, the IMF warns that the  2019  there  should  be  "a
            0.2  percentage  point  to  global economy continues  moderate pickup in global
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