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BUSINESS A25
                                                                                                                                 Wednesday 3 February

Yahoo to cut 1,700 workers as CEO tries to save her own job 

MICHAEL LIEDTKE                that could result in the sale  In this Jan. 7, 2014, file photo, Yahoo president and CEO Marissa Mayer speaks during the Inter-
AP Technology Writer           of all the company’s Inter-    national Consumer Electronics Show in Las Vegas. Yahoo reports financial earnings on Tuesday,
SAN FRANCISCO (AP) —           net operations. Analysts       Feb. 2, 2016. 
Yahoo is laying off about      have speculated that Ve-
1,700 employees and            rizon, AT&T and Comcast                                                                                                                            Associated Press
shedding some of its excess    might be interested in buy-
baggage in a shake-up          ing Yahoo’s main business,     agement, already have         disclose the size of Spring-  developing mobile appli-
likely to determine whether    despite years of deteriora-    concluded that Mayer          Owl’s Yahoo investment.       cations and other services
CEO Marissa Mayer can          tion.                          should be laid off, too.      Yahoo’s stock dipped 25       designed to attract more
save her own job.              Mayer expressed confi-         Mayer, a former rising star   cents to $28.81 in extend-    traffic and advertisers.
The long-anticipated           dence that her plan to run     at Google who helped          ed trading after details of   The decline has persisted
purge, announced Tues-         Yahoo as a smaller, more       Google eclipse Yahoo, has     Mayer’s latest turnaround     while advertisers have
day, will jettison about 15    focused company “will          given no indication she in-   attempt came out.             been steadily increas-
percent of Yahoo’s work-       dramatically brighten our      tends to leave.               Yahoo’s revenue has been      ing their digital market-
force along with an assort-    future and improve our         Even after the mass firings   shrinking through most        ing efforts. Most of that
ment of services that May-     competitiveness, and at-       are completed by the end      of Mayer’s reign, even        money has been flowing
er decided aren’t worth        tractiveness to users, ad-     of March, Yahoo will still    though she has spent more     to Google and Facebook
the time and money that        vertisers, and partners.”      have about 9,000 workers      than $3 billion buying more   — two companies once
the Internet company has       This cost-cutting overhaul     — three times the roughly     than 40 companies, while      far smaller than the now
been putting into them.        might be Mayer’s last          3,000 people that Spring-     bringing in new talent and    20-year-old Yahoo Inc.q
Mayer hopes to sell some       chance to persuade rest-       Owl believes the compa-
of Yahoo’s unwanted ser-       less shareholders that she     ny should be employing,
vices for about $1 billion,    has figured out how to         based on its steadily de-
though she didn’t identify     revive the Internet com-       clining revenue.
which ones. In an appar-       pany’s growth after three-     “We would like to see a
ent concession to some         and-half years of futility.    higher stock price, and we
shareholders, Mayer also       Some of Yahoo’s most out-      think Marissa and her cur-
said Yahoo’s board will mull   spoken shareholders, such      rent management team
“strategic alternatives”       as SpringOwl Asset Man-        have become a hindrance
                                                              to that,” said Eric Jackson,
Stocks sink, weighed down by                                  SpringOwl’s managing
another drop in price of oil                                  director. He declined to

KEN SWEET                      agement said its gauge of
AP Business Writer             factory activity pointed to
NEW YORK (AP) — Another        a contraction while Chi-
steep drop in the price of     na’s official survey found
oil weighed on global mar-     that manufacturing fell to
kets Tuesday. Investors re-    its lowest level in more than
mained deeply concerned        three years.
about the global economy       Those reports have
following this week’s disap-   weighed heavily on the
pointing Chinese and U.S.      market, and have put in-
manufacturing data.            vestors back in a selling
Energy stocks fell as oil      mood after a brief reprieve
giants Exxon Mobil and         last week. U.S. government
Chevron reported their         bond prices rose as inves-
worst quarterly results in     tors sought safety. q
more than a decade. In
the technology sector,
Google’s parent com-
pany, Alphabet, overtook
Apple as the world’s most
valuable publicly traded
company.
The Dow Jones industrial
average lost 295.64 points,
or 1.8 percent, to 16,153.54.
The Standard & Poor’s 500
index fell 36.35 points, or
1.9 percent, 1,903.03 and
the Nasdaq composite fell
103.42 points, or 2.2 per-
cent, to 4,516.95.
It’s a  busy  week on the
economic data front, par-
ticularly in the U.S., where
the week ends with month-
ly payroll figures. So far,
the numbers haven’t im-
pressed. On Monday, the
Institute for Supply Man-
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