Page 13 - atoday
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LOCAL A13
WEDNEsday 3 November
More a brand than a souvenir....
Meet the local guys behind Aruba Rocks!
ORANJESTAD - Aruban de- land’s environment in a re-
signer Calvin Maduro and ally effortless manner.
branding expert Jaymir Aruba Rocks have found
Janga launched a must- a way to express their pas-
have product line of shirts, sion for their island and
caps, tumblers and stickers design while contributing
named Aruba Rocks! Cal- to the protection of the is-
vin explains “We wanted land’s environment.
to differentiate ourselves For more information you
from other merchandise can follow them on Face-
on the market by present- book.com/arubarocks365
ing a changing design and on Instagram @
concept with local motif arubarocks365q
that visitors could enjoy
every vacation” Their cool
designs launched in April
of 2013 depict the shoco
(burrowing owl, Aruba’s
national bird) donkey, peli-
can, marlin and goat in a
whimsical colorful manner.
All animals sport colorful
Ray-ban-style shades and clable tumblers to many
a mohawk hairstyle. resorts and beach bars
Since Aruba is known to particularly for beach-go-
be the Caribbean destina- ers, to reduce waste from
tion with the highest return disposable plastic and sty-
guest rate, fresh designs of rofoam cups.” Aruba Rocks
the multi colored, crack- recently opened their first
led prints are continuously official store in Paseo Her-
introduced creating a dy- encia mall where all their
namic product line for our designed items are dis-
rocking friends. Accord- played. When you buy an
ing to Jaymir, “Our aspira- Aruba Rocks product you
tion is to combine locally help protect Aruba’s valu-
branded products with a able natural resources and
worthy cause that will ben- maintain the attractiveness
efit the entire community. of Aruba’s beaches. This
In order to aid in reducing will allow all who consider
trash and marine debris, Aruba their home-away-
we started selling Aruba from-home to contribute
Rocks reusable and recy- to the protection of the is-
