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LOCAL A15
Wednesday 28 October
Caribbean & Co. Analysis:
Aruba Tops Digital Marketing Index 2015 and Social Media Rankings!
ORANJESTAD (PRNewswire) Solidifying its positioning erties in charming Eagle Oranjestad, the island of visitors.
- In addition to being one of as the most digitally in- Beach, high-rise branded contradictions provides the SOURCE: Aruba Tourism Au-
the most popular islands to novative DMMO, the ATA resorts in Palm Beach and perfect getaway for both thority.
visit in the Caribbean, Aru- recently launched The cosmopolitan city hotels in first-time guests and loyal www.aruba.com.q
ba ranks the most popular Happiness Builder -- a con-
digital destination in the tent-rich planning experi-
Caribbean -- according to ence where travelers can
Caribbean & Co., an ex- explore nearly 100 videos
pert source on Caribbean featuring adventure, re-
lifestyle and luxury brands. laxation, romance and
Caribbean & Co. reports cultural activities in Aruba,
the One happy Island of before creating a person-
Aruba ranks No. 1 of 35 alized “Shortcut to Hap-
Caribbean islands for over- piness” video that can be
all “destination marketing easily shared socially. Cre-
index 2015” and No. 1 of ate a shortcut on aruba.
10 Caribbean islands for com/shortcuts.
Instagram reach, boasting For more information on
23,000 followers, double its the One happy island, visit
runner up. The marketing www.aruba.com. Engage
index ranking was derived with Aruba via social me-
by a proprietary weighting dia at www.facebook.
of various data, including com/ArubaFans or @Aruba
social media followings, on Twitter.
website inbound links, 3rd About Aruba
party rankings and more. As one of the most revisited
“Caribbean destinations destinations in the Carib-
like most throughout the bean, Aruba -- One hap-
globe spend millions each py island -- is an island of
year to attract new and contradictions, where pris-
returning tourists to the re- tine turquoise waters col-
gion. Many of the market- lide against the desert-like
ing campaigns are via tra- terrain of the north shore;
ditional television and print where peace and relax-
media, but we are starting ation coexist with wild and
to see more marketing ac- rugged adventures; where
tivity online,” reported Ursu- Dutch influence meets
la Barzey, founder of Carib- American ease and where
bean & Co. a diverse history parallels
The Aruba Tourism Author- a bright future. Nestled in
ity (ATA), who welcomed a the southern Caribbean
record 1.07 million annual outside the fringes of the
stay-over visitors to Aruba hurricane belt, the island is
in 2014, attributes much of just a two-and-a-half-hour
the island’s success to digi- flight from Miami, a four-
tal marketing. hour flight from New York
“Our commitment to stra- City and boasts year-round
tegic and savvy digital cooling trade winds with
marketing directly impacts an average 82-degree
Aruba’s GDP, which is temperature. Aruba offers
more reliant on travel and beach-lovers, adrenaline
tourism than any other na- junkies, relaxation-seekers
tion, relative to size, in the and everyone in between
world,” said Ronella Tjin- a slice of paradise with
Asjoe Croes, CEO of ATA. breathtaking beaches, a
“Aruba’s target audience booming culinary scene of
visits more than 20 websites over 300 restaurants with
before booking their va- 25+ located ideally on the
cation, so it is essential for water, world-famous fes-
us to maintain a presence tivals and events, exciting
throughout that process land and water activities,
with a timely, persuasive art galleries and museums,
message at each stage. By sumptuous spas, cham-
engaging the best strate- pionship golf, exclusive
gists and leveraging tar- shopping and signature
geted technologies, we experiences such as cool-
can ensure our marketing ing off in Conchi, Aruba’s
dollars are spent effective- natural pool -- accessible
ly against desired consum- only by foot or off-road
ers in-market for vacation vehicle. With all-inclusive
travel.” options, boutique prop-
