Page 23 - atoday

TECHNOLOGY A23
Tuesday 1 December 2015

Cyber Monday sales still on top, but losing some luster

MAE ANDERSON “A lot of people wait to see

AP Technology Writer if deals are better on Cyber

NEW YORK (AP) — Shop- Monday,” said Forrester Re-

pers traded bricks for clicks search analyst Sucharita

on Monday, flocking online Mulpuru.

to snap up “Cyber Mon- New Yorker Anna Osgood-

day” deals on everything by was one of the many on-

from cashmere sweaters to line shoppers who spread

Star Wars toys. her purchases through-

Now that shoppers are on- out the holiday shopping

line all the time anyway, weekend. On Black Fri-

the 10-year-old shopping day, she took advantage

holiday has lost some of of a 35 percent sale at

its luster as online sales on online accessories retailer

Thanksgiving and Black Fri- ashandwillow.com, buying

day pick up. But enough earrings, a necklace and

shoppers have been bracelet. Then she bought

trained to look for “Cyber earrings and clutches on

Monday” specific sales to Monday during its 40 per-

ensure the holiday will still cent off sale.

mean big bucks for retail- “That extra 5 percent con-

ers. vinced me to buy a few

It’s too early for sales fig- more,” she said. In this Monday, Nov. 29, 2010, file photo, a consumer looks at Cyber Monday sales on her com-
ures, but Monday is still ex- Some hot sellers were in puter at her home in Palo Alto, Calif.
pected to be the biggest scarce supply by early af-
Associated Press

online shopping day ever, ternoon on Monday. At selling out everywhere,” man Marcus and Target California. But this year, he

likely racing up more than Target, a Swagway hov- said Scot Wingo, chairman and online payments com- started online shopping on

$3 billion in sales, accord- erboard was sold out by of ChannelAdvisor, which pany PayPal reported a Black Friday, buying five

ing to comScore. Adobe, early afternoon. The elec- provides e-commerce ser- brief interruption in service. pairs of Sorel and Uggs

which tracks 200 million visi- tronic transportation gad- vices to retailers. Retailers have been tout- shoes for gifts and eight

tors to 4,500 retail websites, get had been $100 off at Adobe found 15 out of 100 ing online deals since the Chromecasts that were

said $490 million had been $399. Drones and some Star product views returned an beginning of November. two for $50 instead of $35

spent online as of 10 a.m. Wars toys were hard to find out-of-stock message as And they no longer wait off. He planned to shop on

E.T. on Monday, the latest as well. of 10 a.m., two-and-a-half for Monday to roll out Cy- Cyber Monday too, but did

data available. That’s 14 “There are certain hot prod- times the normal rate. ber Monday deals, either. not find compelling deals.

percent higher than a year ucts, hover boards seem to And there were a few brief Amazon started “Lighting “Nothing standing out so

ago. be a phenomenon, they’re outages at sites like Nei- Deals” on Saturday and far,” he said midmorning

Wal-Mart beginning all of on Monday.

its Cyber offers on 8 p.m.
Apple Music adds streaming on Sunday.
Research firm comScore

“It’s no longer about one expects online sales to rise

for wireless Sonos speakers day, but a season of digital 14 percent to $70.06 billion
deals,” said Matthew Shay, During the November and
president of retail trade December shopping pe-

BRANDON BAILEY Beats Music, which Apple this month, Apple expand- group The National Retail riod, slowing slightly from

AP Technology Writer acquired and is shutting ed its service by offering a Federation. last year’s 15 percent rise.

SAN FRANCISCO (AP) — down. But subscription- version for Android devic- That seems to have taken Online sales make up 10

Apple is adding a missing based Apple Music wasn’t es. Cue said Apple won’t a toll on brick-and-mortar percent of overall retail

element to its streaming available for Sonos listeners release an update on sub- shopping. Frenzied crowds sales, but that increases

music service by making when it first launched over scriber numbers until after seemed to be a thing of to 15 percent during the

it possible for home listen- the summer. the holidays. the past on Black Friday holidays as online shop-
ers to send tunes from Ap- Sonos CEO John MacFar- — the busy shopping day pers snap up Black Friday
ple Music to WiFi-enabled Home-streaming wasn’t lane acknowledged that after Thanksgiving — and and Cyber Monday deals,
speakers made by Sonos. available sooner because some artists and recording sales fell to $10.4 billion this according to research firm
The two companies say the two companies need- companies are still debat- year, down from $11.6 bil- Forrester.
Apple Music subscribers ed time to make all of Ap- ing the notion of stream- lion in 2014, according to The name “Cyber Mon-
who own Sonos sound sys- ple Music’s features com- ing music, as opposed to preliminary figures from re- day” was coined in 2005
tems will be able to play patible with the Sonos sys- selling digital copies. He search firm ShopperTrak. by the National Retail Fed-
a “beta” version of Apple tem and app, Apple Senior cited pop singer Adele’s “Consumers are recogniz- eration’s online arm, called
Music through the Sonos Vice President Eddy Cue decision to withhold her ing the Internet is the place Shop.org, to encourage
app starting Dec. 15. A fi- said. latest album from stream- to go for a deal any time, people to shop online.
nal version will be released “We wanted to give cus- ing services this month. But any day,” said Gene Alva- The name was also a nod
early next year. tomers a complete experi- he predicted that Apple, rez, managing vice presi- to online shopping being
People who own the popu- ence,” he told The Associ- through its size and clout in dent of research firm Gart- done at work where faster
lar Sonos systems can al- ated Press. consumer markets, will win ner. connections made it easier
ready stream music from Apple Inc. said last month broader acceptance for “I personally skip Black to browse. Now, even with
competing free and paid that it had signed up 6.5 the streaming model. Friday just to shop Cyber broadband access, Cyber
services, including Pan- million paying subscribers Apple can “bring organiza- Monday,” said Mark Flores, Monday continues to be a
dora, Spotify and Google for its new service, while tion and focus to the en- a parks and recreation day when retailers pull out
Play. Until recently, they 7-year-old Spotify claims 20 tire industry,” MacFarlane director from Lynwood, big promotions.q
could also stream from million subscribers. Earlier said.q