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BUSINESS A25
                                                                                                                                                        Tuesday 1 December 2015

Change in Thanksgiving weekend spending stumps retailers 

A. D’INNOCENZIO                   the changes are aimed at        The moves are significant                        comparable because of its                          percent to $630.5 billion.
AP Retail Writer                  getting a fuller picture of     because retail experts, in-                      change in methodology.                             That’s below last year’s 4.1
U.S. shoppers no longer           shoppers’ habits, including     vestors and economists                           It also estimated that                             percent growth.
blow the bulk of their holi-      their growing affinity for on-  look to the group’s Thanks-                      spending per person was                            Year-over-year growth is
day budgets on the day            line buying.                    giving weekend numbers                           $299.60. That’s below the                          getting increasingly harder
after Thanksgiving known          The group, which has long       to provide an indication                         nearly $381 figure last year,                      to come by, as the week-
as Black Friday.                  been criticized for its es-     of the mood of consumers                         but the group also said this                       end crowds proved. Mall of
It’s a major shift that has       timates of total spend-         heading into the holiday                         year’s spending number is                          America, the nation’s larg-
made it difficult for stores to   ing over the extended           shopping season, a period                        not comparable to those in                         est shopping mall, said visits
track and learn from shop-                                                                                                                                            on Thanksgiving and Black
pers’ spending habits dur-        Ana Irias tries on a hat at a store in Dolphin Mall, Saturday, Nov. 28, 2015, in Miami. Store retailers                             Friday, were about even
ing the traditional start to      saw fewer customer visits on Thanksgiving and Black Friday, compared with last year, according                                      with last year.
the  busy  holiday shopping       to Kevin Kearns, ShopperTrak’s chief revenue officer.                                                                               “It’s no longer the crazy
season.                                                                                                                                                               rush when doors open,”
Take Pia Tracy, who bought                                                                                                                      (AP Photo/Alan Diaz)  said Dan Jasper, a Mall of
some items at Pier 1 home                                                                                                                                             America spokesman
furnishings store over the        weekend because they’re         of historically strong spend-                    previous years.                                    Business  was brisk but not
weekend. But Tracy, who           based on shopper sur-           ing.                                             The data, without year-                            overwhelming at a Macy’s
lives in Queens, N.Y., plans      veys and not actual sales       The retail group on Sunday                       over-year comparisons,                             in Kansas City, Missouri at
to spread out the majority        data, said it will no longer    said more than 151 million                       paints an incomplete pic-                          10 a.m. on Friday as a cold,
of her $4,000 holiday bud-        track total spending for the    people shopped in stores                         ture of the behavior and                           steady drizzle fell. No lines
get throughout the season.        weekend. It also said it’s      or online over the week-                         spending of U.S. shoppers                          had more than a few cus-
“Black Friday weekend             asking shoppers different       end, according to a sur-                         over the weekend. But                              tomers.
doesn’t matter to me any-         questions, which has led it     vey of 4,281 shoppers. That                      overall, the group sticks by                       In Denver early on Black Fri-
more,” Tracy said. “There’s       to report numbers that vary     compares with 133.7 mil-                         its pre-Black Friday predic-                       day, the crowds were simi-
always some kind of deal          significantly from those it’s   lion last year, but the group                    tion that sales in November                        larly thin. In a strip mall that
in-store or online.”              gotten in previous years.       said those figures are not                       and December will rise 3.7                         included Kmart, every store
Like Tracy, many U.S. shop-                                                                                                                                           was open, but the only one
pers like to make purchas-                                                                                                                                            with a shopper inside was
es on their desktops and                                                                                                                                              Starbucks.
smartphones nowadays,                                                                                                                                                 Kevin Sandoval had never
they insist on getting big                                                                                                                                            gone shopping on Black Fri-
discounts whenever they                                                                                                                                               day, but he was lured by a
shop, and they don’t feel                                                                                                                                             Sam’s Club TV deal — $100
pressured to shop on par-                                                                                                                                             off a 55-inch television.
ticular days.                                                                                                                                                         Loading his car in the near-
That shift has caused the                                                                                                                                             empty parking lot, San-
National Retail Federation,                                                                                                                                           doval said he was in and
the nation’s largest retail                                                                                                                                           out of the store in about
trade group, to overhaul                                                                                                                                              15 minutes. He expected
the way it tracks shopper                                                                                                                                             a crowd, but found just a
spending and visits during                                                                                                                                            handful of other shoppers.
the four-day Thanksgiving                                                                                                                                             “There was no one here,”
weekend — something it’s                                                                                                                                              he said. “This is a hidden
been doing for more than                                                                                                                                              gem now, coming out to
a decade. The group said                                                                                                                                              shop on Black Friday.”q

Ford to book $600M 4Q expense for new labor contract 

DEE-ANN DURBIN                    The Ford blue oval badge is in the grill of a 2015 Ford F-150 XLT                nates a two-tier wage sys-                         product introductions, ac-
TOM KRISHER                       on display in the showroom at Butler County Ford in Butler, Pa.                  tem at its plants over eight                       cording to Bill Dirksen, Ford’s
AP Auto Writers                   Ford said Monday, Nov. 30, 2015, it will book a $600 million                     years. Ford also agreed to                         vice president of labor re-
DETROIT (AP) — Ford Motor         fourth-quarter expense mainly for signing bonuses paid to union                  $9 billion in U.S. factory in-                     lations. Dirksen wouldn’t
Co. will book a $600 million      workers under a new four-year contract.                                          vestments and said the                             say how many temporary
charge in the fourth quar-                                                                                         deal would add or secure                           workers Ford currently has.
ter for signing bonuses paid                                                            (AP Photo/Keith Srakocic)  8,500 U.S. factory jobs. Most                      Ford CEO Mark Fields said
to union workers under a                                                                                           workers will get an $8,500                         the contract also gives the
new four-year contract.                                                                                            signing bonus and $1,500 in                        company flexibility to move
But the company said                                                                                               early profit sharing.                              production to lower-wage
Monday that the deal with                                                                                          But the agreement will                             countries like Mexico.
the United Auto Workers                                                                                            save the company money                             “We’re not restricted from
limits labor cost increases                                                                                        by allowing more flexible                          sourcing products any-
to 1.5 percent per year and                                                                                        work schedules and lifting                         where in the Ford world
is consistent with its full-year                                                                                   a cap on the number of                             for sale in North America,”
financial guidance. Ford is                                                                                        employees making entry-                            Fields told analysts and me-
forecasting a pretax profit                                                                                        level wages.                                       dia during a conference
of between $8.5 billion and                                                                                        Ford also will be allowed                          call. Ford’s hourly workers
$9.5 billion this year.                                                                                            to use “significantly more”                        approved the agreement
The new contract gives rais-                                                                                       temporary workers dur-                             by a 51-percent margin
es to all of Ford’s 53,000 U.S.                                                                                    ing summer vacations                               on Nov. 20 after months of
hourly workers and elimi-                                                                                          and  busytimes like new                            bargaining. q
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