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PEOPLE & ARTS A29
Pink joins UNICEF in fight
to end child malnutrition making pitch as sports agent
In this Oct. 8, 2015, file photo, Pink arrives at the Autism Speaks to LA Celebrity Chef Gala in Santa
Monica, Calif.
KRISTIN M. HALL
Associated Press
Trailblazing pop star Pink
saw firsthand severely mal-
nourished children during
a recent visit to Haiti as a
part of a UNICEF program
to provide therapeutic
food packets to children in
need.
The singer, whose given
name is Alecia Moore, was
named a UNICEF ambas-
sador Monday to help pro-
mote a new effort to en-
courage physical activity in
young children in the Unit-
ed States and at the same
time raise money for nutri-
tional, vitamin-rich peanut
paste to be delivered to
malnourished children all
over the world.
“I got to watch mommas
learning how to feed it to
their kids,” Moore said dur-
ing a phone interview from
California. “And within a
week, you can see the dif-
ference in these children. It
brings them back to life. It’s countries and cultures they
amazing.”
Moore is the national
spokeswoman for the UNI-
CEF Kid Power Band, which
is a child-friendly fitness
band that encourages
exercise through an inter-
active app. Kids can earn
points by doing things like
taking 12,000 steps a day
or completing a goal. As
the children earn points,
UNICEF’s partners, includ-
ing Target, Disney and Star
Wars: Force for Change, will
provide the funds needed
to send the food packets
to places like Haiti.
Moore, who has a 4-year-
old daughter with her hus-
band, Carey Hart, said the
trip to Haiti strengthened
her passion for UNICEF’s
project. She visited Port-au- In fact, her daughter, Wil-
Prince this summer, where
she saw children who
came back from the brink
of starvation because of
these food packets.
“When you get to see it
with your own eyes and
you see that something
works, then it’s a lot easier out of 10,” Moore said. “It’s
to get behind and advo-
cate for it and try to make
other people aware of it,”
she said.
The Kid Power app also
teaches children about the
are helping and they can
unlock special videos and
messages and track their
progress online.
“They found a brilliant way,
and a fun way, to get kids
here involved and em-
powered and motivated,”
Moore said. “And they are
also turning them into glob-
Tuesday 1 December 2015
Singer Marc Anthony
MIAMI (AP) - Another entertainer is joining Jay-Z in the
sports agent business - singer Marc Anthony.
Anthony founded Magnus Media this year. The company
said Monday it is forming a joint venture that will represent
Cincinnati Reds closer Aroldis Chapman.
Praver Shapiro Sports Management is part of the joint
venture. It is headed by agents Barry Praver and Scott
Shapiro. Chapman is the hardest throwing pitcher in the
major leagues. He is eligible for free agency after the
2016 World Series.
Jay-Z, whose given name is Shawn Carter, is partners with
CAA Sports in Roc Nation Sports. It signed Robinson Cano
as its first baseball client in 2013.q
Associated Press
al citizens and they get to
be hands-on.”
The Grammy-winning sing-
er is a natural role model
for a program that encour-
ages physical activity and
exercise. Her concerts are
full of high-energy chore-
ography, including flying
through the air on wires
over the crowds or spinning
from large silk ribbons like a
Cirque du Soleil dancer.
low, is already following in
mom’s footsteps. At home,
her daughter plays with a
smaller, kid-sized version of
the silk fabric that she uses
to spin around on during
concerts.
“I put a silk in her room, so
she is spinning nine times
kind of amazing.”
The singer was to join her
trainer Jeanette Jenkins at
an elementary school in
New York City on Monday
to test out the bands with
children in grades three
through five. She said that
she plans to get one for ev-
eryone in her family so they
can start earning points
and raising funds for UNI-
CEF.
“Between Carey, myself
and Willow, it’s going to get
a little competitive,” she
said laughing.q