Page 25 - ARUBA TODAY SEPT 8
P. 25

BUSINESS A25
                                                                                                                                       Tuesday 8 September 2015

A Q&A with Wall Street’s top psychiatrist on market turmoil 

MATTHEW CRAFT                   reflected in the prices. Peo-     behavior based on his           six months ago? It’s just fish-                                of course it’s going to hap-
AP Business Writer              ple see the bad news and          emotional state and what        ing for a reason.                                              pen in markets, too.
NEW YORK (AP) — When it         say, “The party is still on. I’m  he says, the information he
seems like the stock market     not going to leave.” You          communicates.                   Q: What’s the better expla-                                    Q: Is there anything like this
has lost its mind, big banks                                                                                                                                     in daily life? When many
and investment firms often      Andrew Silverman, left, and a fellow trader work on the floor of the New York Stock Exchange.                                    people hear a fire alarm,
turn to one particular psy-     When it seems like the stock market has lost its mind, big banks and investment firms often turn                                 they often sit still until oth-
chiatrist: Richard Peterson,    to one particular psychiatrist: Richard Peterson, CEO of MarketPsych.                                                            er people get out of their
CEO of MarketPsych, a firm                                                                                                                                       seats. You think, “Maybe I
that applies research from                                                                                                              (AP Photo/Richard Drew)  need to take this seriously.”
behavioral science to fi-                                                                                                                                        A: That’s a good analogy.
nancial markets.                can see the bad news roll-        The information people get      nation?                                                        In this case, people know
MarketPsych’s comput-           ing in. People were under-        from the media can influ-       A: Maybe it sounds like                                        they shouldn’t pay atten-
er programs attempt to          reacting, and that usually        ence their emotional state      voodoo to people. Look,                                        tion to the ups and downs
gauge the market’s mood         happens after a long pe-          and change what they’re         information affects our will-                                  of the market. But what
by scanning news and            riod of good news. We’ve          likely to do. That’s the whole  ingness to take risks, and                                     makes them pay attention
Twitter and other social        had this long run in the          goal of advertising, right?     our willingness to take risks                                  and decide to collectively
media. The data feed it         stock market for years. Peo-      Advertisers aren’t stupid.      had been evaporating.                                          bail out? Does China re-
sells to traders sifts through  ple just get complacent.          They wouldn’t spend all         It’s the accumulation of                                       ally matter all that much?
more than 3 million articles                                      that money on advertising       bad news from multiple                                         They’re slowing down from
each day, registering con-      Q: The news usually doesn’t       if it was a waste of money.     places: from the oil sec-                                      7 percent a year econom-
fusion, optimism and fear.      lead people to take ac-           They’re driving people’s        tor, from the mining sector,                                   ic growth. Big deal. Falling
Recently, Peterson warned       tion. What does?                  behavior.                       from China. As bad news                                        oil prices are good for ev-
his investor clients that they  A: The key to what’s hap-                                         accumulates, it makes                                          erybody.
were in for a rough ride        pening here is how infor-         Q: What’s the most ridicu-      people gradually less likely                                   So how does this get
and probably “a real cor-       mation flow affects human         lous analysis you’ve heard      to take risks. The probability                                 framed as a negative? In
rection” later in the sum-      behavior. How you feel            during this turbulence?         that a small decline will turn                                 conditions of uncertain-
mer. “Fear is creeping in,”     determines what you’ll do.        A: I think a lot of the expla-  into a big decline increas-                                    ty, we tend to look to the
he said.                        For me as a psychiatrist, I       nations about China are ri-     es. It’s like a forest that                                    herd to tell us whether it
In an interview with The As-    was trained to try and pre-       diculous. It’s when people      hasn’t had rain in a while.                                    matters, and the best rep-
sociated Press, Peterson        dict people’s behavior. If        pin it on an exact cause. To    A few sparks fall on the un-                                   resentation of the herd is
fielded some questions          somebody is in my office          say it was China not step-      dergrowth, and they don’t                                      prices. People assume the
about the recent market         and he’s upset, I have to         ping in to save the market      start anything. But eventu-                                    herd knows something im-
volatility. The interview has   decide if he’s dangerous          on Monday, so of course         ally, the tinder gets so dry,                                  portant and has better in-
been edited for length and      to others or dangerous to         they had to sell. Oh, that’s    it becomes a conflagra-                                        formation. The herd knows
clarity.                        himself. I have to predict        logical. Why now? Why not       tion. We see it in nature so                                   something they don’t. So
                                                                                                                                                                 when the herd starts mov-
Q: How do you explain all                                                                                                                                        ing, you think, “I better stick
                                                                                                                                                                 with them, because I’m
the turmoil over the past                                                                                                                                        safe if I’m with the herd.”
                                                                                                                                                                 It’s an intelligent adapta-
few weeks?                                                                                                                                                       tion for use in uncertain
                                                                                                                                                                 situations, just not in the fi-
A: It has to do with the flow                                                                                                                                    nancial markets.

of information. People of-                                                                                                                                       Q: You usually advise big
                                                                                                                                                                 investment funds. Any ad-
ten respond slowly. So in                                                                                                                                        vice for the average Joe?
                                                                                                                                                                 A: People have to decide
behavior finance, there’s                                                                                                                                        if they’re going to try and
                                                                                                                                                                 time the market or sit and
under-reaction  where                                                                                                                                            hold on. If you’re going to
                                                                                                                                                                 buy and hold, stop paying
news hits the market and                                                                                                                                         attention. Review once a
                                                                                                                                                                 month or once a year. You
people don’t respond right                                                                                                                                       need to have discipline.q

away. And there’s overre-

action. People collectively

say, “Oh my goodness, it’s

terrible,” and sell in a pan-

ic.

In July, we changed our

outlook to negative, be-

cause the news flow was

getting negative. It wasn’t

Tesco agrees to sell South Korea business in $6 billion deal 

YOUKYUNG LEE                    Singaporean investors is          this year, pending share-       zation.                                                        been restructuring its busi-
AP Business Writer              the largest ever in South         holder approval from Tes-
SEOUL, South Korea (AP)         Korea and one of the big-         co and South Korean gov-        Two Canadian pension                                           nesses. It closed 43 unprof-
— British retailer Tesco PLC    gest deals in Asia so far         ernment approval.
agreed Monday to sell its       this year.                        Homeplus is South Korea’s       funds and Singapore state                                      itable stores in April.
South Korean retail  busi-      Tesco said it will use the 4      second-largest retailer. Its
nessto a locally led con-       billion pounds ($6.1 billion)     chains of discount stores       investment  company                                            Homeplus, meanwhile, is
sortium in a deal worth         of cash proceeds from the         generated annual reve-
about $6 billion.               sale to reduce its debt,          nue of 8.6 trillion won ($7.1   Temasek are part of the                                        facing criminal and civil
The acquisition by South        which amounts to 4.2 bil-         billion) through February
Korean private equity           lion pounds. The deal is ex-      with 788 billion won earn-      consortium. The MBK-led                                        lawsuits in South Korea.
firm MBK Partners and a         pected to be completed            ings before interest, taxes,
group of Canadian and           during the final quarter of       depreciation and amorti-        consortium said it will in-                                    Company  executives

                                                                                                  vest 1 trillion won in Home-                                   were charged in Febru-

                                                                                                  plus over the next two                                         ary for selling the personal

                                                                                                  years.                                                         data of millions of custom-

                                                                                                  Tesco, which reported                                          ers to insurance compa-

                                                                                                  a full-year loss of $8.5 bil-                                  nies, which used the infor-

                                                                                                  lion through February, has                                     mation for marketing.q
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