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Social Media & Digital Marketing Strategy

In the last few years, businesses have changed rapidly. It’s no longer sufficient to create a good product
or service. You have to spread the word about your product, if you want to improve sales and reach
out to a wider audience. This is where digital marketing comes into play.

In the last few years, digital marketing has helped to transform obscure start-ups to hugely successful
businesses. Take the examples of Ola, Uber, Etsy, AirBnB, and many more. From being used by just a
few hundred users, these firms are now used by a vast majority of the entire population, all thanks to
digital marketing.

It is now widely accepted that digital marketing is the single most important investment for a start-up
business. As a digital based company, our aims will be to build a comprehensive digital marketing
strategy with an agency that will include:

● Search Engine Optimization (SEO)
● Content Marketing (Blogging & Article Writing)
● Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
● Email Marketing
● Social Media Marketing
● Pay-Per-Click (PPC) Marketing Video Production
● Website Design - Landing Page Strategy Call-To-Action Strategy Infographic Design Marketing
Automation Lead Nurture Strategy Public Relations (PR)
● To create an engaging brand and interactive community across all digital platforms

This strategy is a particularly important in reaching Millennials who are highly influenced by peer
recommendations. 89% of Millennials trust recommendations from friends and family more than
traditional advertising or claims by the brand, and nearly half (44%) of Millennials are willing to
promote products or services through social media in exchange for rewards.